Future Business

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers—and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.

Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.

As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled to the four corners of the globe, interviewing people from all walks of contemporary life -- peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial...

From Zillennial Finance Expert Mrs. Dow Jones comes a groundbreaking, judgment-free personal finance guidebook about how to grow wealth on your own terms. You’re not bad with money. It’s just no one ever taught you how to win a game rigged against you. Recessions. Crushing student debt...

With a Plan for Reducing U.S. Oil Dependency It’s never too late to top your personal best. Now eighty years old, T. Boone Pickens is a legendary figure in the business world. Known as the “Oracle of Oil” because of his uncanny ability to predict the direction of fuel prices, he built Mesa...

The #1 New York Times and Wall Street Journal bestseller from Steve Case—the co-founder of AOL—presents “a compelling roadmap for the future…that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read” (Sheryl Sandberg, Facebook COO...

This insightful guide provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Whether you're a seasoned executive or a budding entrepreneur, this book is packed with valuable resources.

This myth shattering book reveals the methods Nouriel Roubini used to foretell the current crisis before other economists saw it coming and shows how those methods can help us make sense of the present and prepare for the future. Renowned economist Nouriel Roubini electrified his profession and...

Abbi Glines concludes the irresistible story of Woods and Della in the #1 New York Times bestselling Rosemary Beach series. Woods had his perfect life mapped out for him. Rise up the ranks of the family business. Marry the rich girl of his parents’ dreams. Pretend that wealth and privilege was...

"Middle manager." The term evokes a bygone industrial era in which managers functioned like cogs in a vast machine and bureaucracy ruled. In recent decades, midlevel managers became a favorite target for the chopping block—underappreciated, often considered a superfluous layer of the organization. Not only does this outdated perspective need to change, the future demands it. In Power to the Middle, McKinsey thought leaders Bill Schaninger, Bryan Hancock, and Emily Field call for a profound reimagining of what middle managers can and must be able to do.

A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer...

“Build for Tomorrow will change the way you think so you can overcome any obstacle and reach your full potential.”—Jim Kwik, New York Times bestselling author of Limitless The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power...

In today's complex capital markets, where a single misstep can trigger activist campaigns or erase billions in market value, one corporate function has quietly transformed from back-office support to boardroom essential: Investor Relations. Drawing on insights from over 1,000 IROs and market leaders worldwide, this landmark study, backed by global IR associations across five continents, presents the first comprehensive examination of how IR has revolutionized itself into a strategic leadership function.

We stand at an inflection point where technology can be leveraged to unleash human potential, or it can pit humans against machines. Heather McGowan and Chris Shipley have dedicated the last five years to understanding how technical, business, and cultural shifts have brought us to this place in order to construct this comprehensive and approachable guide to the future of work.

Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent 40 years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future.

Cryptocurrencies are the biggest opportunity of your lifetime, and the crypto gold rush is only just beginning.... Blockchain technology and the cryptocurrencies it enables are being described by some people as the biggest thing since the Internet, but very few people understand it or the opportunities it brings. Enter this down-to-earth guide to understanding what cryptocurrencies are, why it matters and how to make money from them.This book is for everyone who has heard of bitcoin and cryptocurrencies and wants to learn more - and make money on the back of it.

DeFi witnessed a lot of amazing growth in its applications in the last year. Fortunately, there are more opportunities for development for the system in the coming years. Many countries have thrown their weight behind the use of cryptocurrency, and this can only mean that the traditional finance system would still be replaced in not time. This book gives listeners a vision of the future of finance and simplify it in a way everyone can understand. The world of finance will be transformed over the next decade.

Unlock your path to medical school success with "Ace Your Med School Interview: 100 Essential Questions and Answers for Future Doctors." This essential guide is designed to help you master the interview process with confidence.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.