Future Technology

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

"The most important book on AI this year." --The Guardian "Mr. Russell's exciting book goes deep, while sparkling with dry witticisms." --The Wall Street Journal "The most important book I have read in quite some time" (Daniel Kahneman); "A must-read" (Max Tegmark); "The book we've all been...

The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.

Terrence Sejnowski offers a nuanced exploration of large language models (LLMs) like ChatGPT and what their future holds. How should we go about understanding LLMs? Do these language models truly understand what they are saying? Or is it possible that what appears to be intelligence in LLMs may be a mirror that merely reflects the intelligence of the interviewer? In this book, Sejnowski, a pioneer in computational approaches to understanding brain function, answers all our urgent questions about this astonishing new technology.

We live in complicated, dangerous times. They are also hyper-technical times. As citizens who will elect future presidents of the most powerful and influential world, we need to know - truly understand, not just rely on television's talking heads - if Iran's nascent nuclear capability is a genuine threat to the West, if biochemical weapons are likely to be developed by terrorists, if there are viable alternatives to fossil fuels that should be nurtured and supported by the government, if nuclear power should be encouraged, and if global warming is actually happening.

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

This audiobook is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The audiobook focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over 150 executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers.

“The exhilarating must-read fantasy debut of the year.” —Tasha Suri, World Fantasy Award–winning author An unforgettable tale of revenge and rebellion unfolds when a reckless king implements an ill-fated plan to end a thousand-year war in this relentlessly gripping epic fantasy debut. A...

Agentic AI goes beyond simply automating tasks. It can plan, make decisions, take action, and adapt to new information. AI agents are capable of collaborating with other agents, systems, and people—reshaping how work gets done and how value is created. The rise of these digital workers will have a profound effect on industries, roles, and organizations of all sizes.

There has been a lot of ink devoted to discussions of how robots will replace us and take our jobs. But MIT Media Lab researcher and technology policy expert Kate Darling argues just the opposite, and that treating robots with a bit of humanity, more like the way we treat animals, will actually serve us better.

As the world around us increases in technological complexity, our understanding of it diminishes. Underlying this trend is a single idea: The belief that our existence is understandable through computation, and more data is enough to help us build a better world. In reality, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Author James Bridle surveys the history of art, technology, and information systems and reveals the dark clouds that gather over our dreams of the digital sublime.

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

The world of technology is changing all the time. A product that is innovative and brand-new today can be old news tomorrow as we are in a constant state of looking for the newest and most innovative things that we can use. And when it comes to helping us stay on top of this technology, artificial intelligence is leading the pack. This audiobook will provide you all the information you need to understand and learn how artificial intelligence is being used in our modern world.

If you can't explain the difference between AI, LLMs, and neural networks, identify who's building this future, or see the dark side—how can you possibly prepare for what's next? That ends now. AI: Understand the Revolution is your guide.

A diverse and growing range of financial institutions and platforms—from PayPal and Venmo to WeChat, Alipay, and the brave new world of stablecoins—has harnessed new technology to disrupt the system of money and payments as we know it. Beyond Banks explains why this disruption holds out the promise of faster, cheaper, more convenient, and more secure payments, but also how it increasingly risks exposing consumers, businesses, and governments to the problem of bad money.

An energy expert shows why hydrogen can fight climate change and become the fuel of the future We’re constantly told that our planet is in crisis; that to save it, we must stop traveling, stop eating meat, even stop having children. But in The Hydrogen Revolution...

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances? Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times best-selling author Martin Ford uncovers the truth behind these questions from some of the brightest minds in the artificial intelligence community.

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, compromising our privacy, autonomy, agency, and humanity. Two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can.

As we approach a great turning point in history when technology is poised to redefine what it means to be human, The Fourth Age offers fascinating insight into AI, robotics, and their extraordinary implications for our species. “If you only read just one book about the AI revolution, make it...

Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.