Global Business

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organizations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart, and deliver real impact. Superfast provides cutting-edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain. You'll learn the practical solutions to leadership questions which the most savvy global leaders employ.

Americans are generous with their pocketbooks, but trying to make a difference and actually making a difference are two different things. Where Am I Giving? by New York Times best-selling author Kelsey Timmerman takes you on a journey to meet people who will inspire you to live a purpose-filled, generous life and make the greatest impact you can through your career, time, consumer dollars, and donations.

Branding Queens is a must-listen for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services.

The NYU Stern School of Business is one of the top business schools in the world thanks to the leading academics, researchers, and provocative thinkers who call it home. In Regulating Wall Street: The New Architecture of Global Finance, an impressive group of the Stern school's top authorities on finance combine their expertise in capital markets, risk management, banking, and derivatives to assess the strengths and weaknesses of new regulations in response to the recent global financial crisis.

Everyone is always changing the world. What we do and how we do it affects our family, friends and colleagues, for better or for worse. But some people change the world more than others. Some succeed because they are geniuses, some because they are lucky and some because they are rich and powerful. But you do not need to be a genius, lucky, rich or powerful to have a profound impact on our world. All you need is an idea and the determination to make it happen.

Dr. Jan Yager, who is also author of the award-winning book, Business Protocol, among other titles, covers the 15 international protocol concerns that readers need to be aware of as well as tips on foreign business travel, making your website more global, faux pas to avoid, negotiating styles, contracts and getting paid, gift-giving, legal considerations, and ethics. There is a chapter that provides a country by country etiquette guide and another chapter on how to build a global relationship so that the business will follow.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

They say if you don’t know history, you cannot create it. It's important to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital, it’s more important than ever to understand the fundamental shifts in thinking, global commerce, and human mental models to truly appreciate our evolution as humans to learn from the past and create an incredibly great future.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

¿Cometiste el error de darle mucha seguridad a ese hombre?...Hasta el punto de que casi te reemplaza por otra? Y haciéndote sentir de lo peor? Déjame decirte que te entiendo y estas en el lugar correcto; este libro te caerá como anillo al dedo…

Discover the real source of translation problems - and solve them. Industry leader Ian A. Henderson shares the story of the quest he and his wife Françoise undertook to help the world better communicate. They quickly discovered that they could not solve the translation quality problem by looking at translations alone, but had to take proactive role in the complete global content process.

The essential guide for working in diverse teams and across cultures today. This practical self-help guide will optimise the performance of individuals and teams working in an intercultural environment. By increasing awareness of the nature and impact of diversity in the workplace and national cultural differences, it demonstrates how to use the power of difference to achieve positive results for all. Learn how to mitigate unconscious bias to create inclusive organisations and how to use key cultural dimensions to communicate and cooperate in intercultural teams.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

¿Quieres que ese hombre que tanto te gusta se vuelva loco y se obsesione nada más por ti y que sea tuyo? Entonces este libro te caerá como anillo al dedo. ¿Te gustaría que este hombre deje la falta de compromiso y quiera todo contigo? Entonces este libro es para ti. ¿Te gustaría poder seducir y conquistar a esa persona que tanto te gusta? Conviértete en un maestro(a) de la psicología del lenguaje corporal de la seducción.

جوجل .. ياهوو .. ماكدونالدز .. نايك .. مرسيدس .. بيل جيتس .. اديسون .. مهاتير محمد .. بيتهوفن .. مجدي يعقوب .. توماس اديسون .. كوكاكولا .. هنري فورد .. عباس العقاد .. فاروق الباز .. جودادي .. إبراهيم الفقي .. كونراد هيلتون .. احمد زويل ، هي أسماء لأشخاص وشركات استطاعوا أن يحفروا أسماءهم وبقوة في عالم النجاح، بل صارت أسماؤهم أيقونة النجاح والتميز .

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Taking the Cape Off shares Fire Chief Pat Kenny's journey to overcome his perceived failure as a leader in his most cherished duty, that of being a protector. His "Cape" failed to protect his 20-year-old son Sean from dying by suicide after a lifelong battle with mental illness. His anguish was complicated by his role as the leader of a fire department.

Do you wake up excited to enjoy the day? We all deserve to be happy and live the lives we want. Holistic nurse practitioner Bonnie Groessl reveals a variety of simple steps you can take to achieve better health, happiness, relationships, and abundance. Stress is a challenging part of life, yet we can’t live without it. To experience life is to experience stress. Bonnie describes how stress isn’t so much what happens, but our reaction to it.