Global Business

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

From a brilliant Brookings Institution expert, an “important” (The Wall Street Journal) and “penetrating historical and political study” (Nature) of the critical role that oceans play in the daily struggle for global power, in the bestselling tradition of Robert Kaplan’s The Revenge of...

The global supply chain is broken. From delayed shipments to inefficiencies, it seems like it might be easier to start over than try to navigate what we’ve got. However, there is another path. Joe Hudicka, one of the thought leaders of the supply chain industry, has a plan. Through Connected Conversations™, new technologies, and a sprinkle of AI, we can take an inefficient system and turn it into one that delivers goods on time, every time, autonomously.

Global Mind, Local Impact isn’t another paint-by-numbers business book. It’s a raw, honest, and unfiltered field guide for the quiet disruptors, digital nomads, remote leaders, freelancers, and global professionals who are tired of chasing opportunity by outdated rules—and ready to build something real across borders. In a world where your coworkers could live in five different time zones, and one message can be read five different ways, cultural competency is no longer a “soft skill”—it’s your superpower.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Discover the principles that are transforming teams and leaders worldwide. Running a business or department in today's high-pressure business landscape gets more difficult every year. Given the level of competition, as well as market ups and downs, it seems that you either sacrifice your personal life for your job or you lose everything. Steve Shallenberger has an important message for you: it doesn't have to be this way. You can succeed in business and live a happy life at the same time.

After almost 30 years pursuing a career building and marketing global software businesses, Wayne Morris has designed a guide providing meaningful lessons in how to establish, grow, and lead a successful business using wisdom encapsulated in classic Australian sayings. During his career, Morris has built new businesses within large organizations and has founded and grown startup companies from very early stage in both the USA and Australia. In addition to these countries, he has conducted business in Europe, Asia, and Africa.

A case for why regionalization, not globalization, has been the biggest economic trend of the past forty years.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

Everyone is always changing the world. What we do and how we do it affects our family, friends and colleagues, for better or for worse. But some people change the world more than others. Some succeed because they are geniuses, some because they are lucky and some because they are rich and powerful. But you do not need to be a genius, lucky, rich or powerful to have a profound impact on our world. All you need is an idea and the determination to make it happen.

From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that...

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales.

Jade Simmons is an unexpected phenom who remixed the way things were done in both the classical music and professional speaking industries. Now, she’s remixing purpose by bringing us a brand new, life-altering understanding of what purpose truly is and how it really works.

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Tumult in Mecca masterfully weaves Henrik’s personal quest for fulfilment with the global turbulence of 1979, capturing the tension between career and adventure, ambition and family, security and risk.

There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance - and providing a clear-eyed look at how it works in real-life scenarios - is why Riding the Waves of Culture became essential learning when it was first published in 1997.

A history of how corporate innovation has shaped society, from ancient Rome to Silicon Valley Americans have long been skeptical of corporations, and that skepticism has only grown more intense in recent years. Meanwhile, corporations continue to amass wealth and power at...

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.

An electric novel from the #1 New York Times bestselling, Booker Prize–winning author of Lincoln in the Bardo, taking place at the bedside of an oil company CEO in the twilight hours of his life as he is ferried from this world into the next Not for the first time, Jill “Doll” Blaine finds...