Global Business

E se você pudesse conversar com empreendedores fabulosos, nomes por trás da Apple, Spotify, Nike, Google, ou de negócios disruptivos como Airbnb, Xapo, Twitter? Saber como começaram, onde erraram, qual foi o ponto da virada? Fundador do LinkedIn, Reid Hoffman entrevistou essas pessoas para entender o que as levou a criar suas empresas e conta neste audiolivro as melhores histórias, revelando o que é necessário para dar escala a qualquer negócio.

Forming an LLC has many advantages. Whether you’re a first-time entrepreneur, small business owner, freelancer, or side hustler, this guide will give you the confidence to manage your LLC like a pro—without hiring an expensive attorney or accountant.

During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic.

This audiobook is about learning to live the message of the Good Samaritan in the context of the globalized world of the 21st century. This means learning to love our global neighbor wisely by harnessing the resources at our disposal - our time, talents, opportunities, and money - on behalf of those who are victims of injustice, disease, violence, and poverty.

When Peter Drucker wrote Concept of the Corporation in 1946, he revealed what made the large American corporation tick. Similarly, The Art of Japanese Management by Richard Pascale in 1981 explained the unique practices developed by the Japanese to bring that country's economy out of the ashes. The emerging Chinese juggernauts - the Alibabas, Lenovos, and Haiers - need similar revelation since they are a different breed in their own right.

Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

Land a lighthouse deal to catapult your startup over the chasm of early adopters and into the land of new opportunities with trillion-dollar companies. Navigate to the Lighthouse explains how to do that, using strategic business development as a competitive advantage. When you approach the chasm and look at lighthouses shining on potential trajectory-changing deals, two questions likely cross your mind: Should I invest the time and resources to pursue what seem like impossible deals? If so, what’s the path to get there—strategically and tactically? Kurt Davis has the answers.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

A partir de ejemplos que van desde Silicon Valley hasta el sector financiero pasando por las grandes farmacéuticas, Mariana Mazzucatomuestra de manera magistral cómo las nociones borrosas que tenemos del valor han permitido a ciertos actores de la economía retratarse a sí mismos como generadores de valor, mientras que en realidad se limitan a mover el existente o, lo que es peor, a destruirlo.

Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.

A obra clássica sobre pensamento sistêmico, fundamental para a resolução de problemas de qualquer escala. Uma audição essencial para líderes, executivos e dirigentes, mas também para todos que se preocupam com o futuro da humanidade e do planeta.

In a world of explosive change and transformation, leaders at all levels—from heads of state and global corporations to entrepreneurs and gig economists—will offer the best opportunity for leveraging change and transforming our lives for the better. This includes how we work, play, govern ourselves, and consider and plan for our collective futures.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

Enter the secret world of executive search consulting...and discover how this influential - but largely invisible - profession is charting the course of global business.

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top one percent of people who do more to change their worlds through greed and ambition than politicians, NGOs, and nonprofits ever can.

Fred Schebesta is a futurist and serial entrepreneur with an obsession for start-ups and developing businesses. He is the founder of global fintech Finder, which helps millions of people around the world save money and make money. For the first time, Fred shares the stories, mistakes, and insights from his incredible business journey to inspire you to kick-start your business idea and reach unimaginable success. He describes the highs and lows of starting a business, and reveals his 10 guiding principles to build a "phoenix" company that leaves behind a legacy.

For thousands of years, humanity was ruled by Kings and Queens through bloodlines and rituals. Later governments and social insurgents brought forth unity for democracy and revolutions. Today, humanity distrusts the political forces which govern, and royalty is a dying breed. Yet still, 99.99% of humans are looking for someone, anyone whom they can follow, learn from, be inspired by, and trust in.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.

A proven system to develop your Global Leadership and Cultural Intelligence (CQ), with success strategies and inspiring examples from around the world. The business leaders of today face extraordinary complexity, rapid change, and increasing diversity in their markets and workforces. And yet more than 90 per cent of global executives identify cross-cultural effectiveness as their biggest challenge. This audiobook gives you the tools and confidence to transform your business, personal, and financial performance.