Global Business

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

In an era where the foundational elements of business are being disrupted, Essential emerges as a crucial guide for leaders navigating the profound changes reshaping industries and markets worldwide. This book, penned by a team of seasoned business and leadership strategists, offers a radical and necessary perspective on management transformation, emphasizing the importance of human-centered leadership in meeting the full potential of the technology age.

Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: He did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place.

There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance - and providing a clear-eyed look at how it works in real-life scenarios - is why Riding the Waves of Culture became essential learning when it was first published in 1997.

Si te sientes abrumado por todo el ruido en torno a la inteligencia artificial, no estás solo. Pero quienes aprenden a usar herramientas como ChatGPT trabajan más rápido, ganan más y disfrutan de mayor libertad. Este audiolibro 2 en 1 para principiantes elimina la confusión y te ofrece pasos prácticos para transformar la IA en tu asistente personal, tu generador de ideas y tu aliado en productividad.

This guide offers Small and Medium Size Businesses (SMB) strategies for improving business operations, increasing customer satisfaction, elevating employee involvement, and cultivating a positive organizational culture.

Learn how millionaires started from scratch and made their business bloom! The responses to independent company issues today can't be understood by advanced educations, preparing, or cash - however just by you. About everybody harbors a mystery fantasy about beginning or owning a business. Actually, a million organizations start in the United States each year. A considerable lot of them come up short, yet enough succeed so independent ventures are presently adding a large number of occupations to the economy while the Fortune 500 organizations are really losing positions.

Practical ideas, tools, and tips for managing yourself, collaborating with others, and leading other people when working in remote, virtual, and hybrid teams, and when working from home. Based on the latest research and over 25 years’ experience training over 100,000 people in remote and virtual working with over 400 leading organizations around the world. Includes the latest learning from the COVID period global mass experiment in remote working.

Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success. But it didn’t succeed. In 2018 the business failed. And this is that story.

The global race for talent is on, with countries and businesses competing for the best and brightest. Talented individuals migrate much more frequently than the general population, and the US has received exceptional inflows of human capital. This foreign talent has transformed US science and engineering and reshaped the economy. But America is bogged down in thorny debates on immigration policy, and the world around the United States is rapidly catching up, especially China and India. The future is quite uncertain, and the global talent puzzle deserves close examination.

Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years, the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers.

Alibaba, ahora la empresa de comercio electrónico más grande del mundo, escapó de la atención del mundo occidental durante más de diez años, mientras construía una base de clientes que sumaba más del doble de la de Amazon y se encargaba de la mayor parte de las transacciones de comercio electrónico en China. ¿Cómo pasó? ¿Y qué significó ser parte de tan revolucionario proyecto? En este libro, Porter Erisman, uno de los primeros empleados occidentales de Alibaba y jefe de marketing internacional entre 2000 y 2008, muestra cómo Jack Ma se levantó de la oscuridad para fundar Alibaba y dirigirla.

Branding Queens is a must-listen for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services.

How and why do some entrepreneurs succeed where others fail? The answer is actually very simple. Everything you have in your life is a result of the choices you and you alone have made on a daily basis...and just prior to making that choice, you had a thought. This book is all about your thinking processes. It will show you a tried and tested formula that you can apply to succeed as an entrepreneur - as well as the thinking (and actions) required to implement it!

A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.

On December 30, 2019, Carlos Ghosn became the most famous fugitive on the planet when the former chairman of the Renault-Nissan-Mitsubishi Alliance fled to Lebanon from house arrest in Japan. This political-judicial thriller describes in detail for the first time how Ghosn was arrested on arrival at Haneda Airport in Tokyo a year earlier and incarcerated for 130 days.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

All of us have been in a situation where we have to manage or lead a group of people. No matter if you are the owner of a small startup, a supervisor, or the head of a million dollar company, you know managing a group of people is one of the hardest jobs in the world. Just think about how hard it is to organize and satisfy a whole family on vacation. This should be a piece of cake compared to the challenges someone in a management position is facing. As a higher-up, you don't want to be the authoritarian bad guy everyone uses to point fingers at.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.