Global Career

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

A obra clássica sobre pensamento sistêmico, fundamental para a resolução de problemas de qualquer escala. Uma audição essencial para líderes, executivos e dirigentes, mas também para todos que se preocupam com o futuro da humanidade e do planeta.

Did you know that over 50% of millennials are more likely to start a business than any previous generation? "Global Nomads: The Rise of Borderless Startups" is your gateway to join this revolution. This isn't just a book; it's a journey across continents, diving into the world of startups without borders.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

The Four Pillars of Business Success is a business audiobook made to help entrepreneurs, business leaders, and managers learn to develop the strong foundation every business needs to be the best in its class. The audiobook’s author, Alan Yong, utilizes the insights he has gained over the course of four decades in business to offer today’s entrepreneurs a road map to success.

After hitting rock bottom in 2013, Charlie fought back, creating the explosive "One Man Empire" docuseries, which quickly racked up over 3.2 million views. Overnight, he became a cult hero for ambitious, self-made men around the globe. And inside this new best-selling book, Charlie reveals the battle-tested blueprint he’s spent the last decade perfecting the S.A.S Protocols. The exact system he and countless real business owners have used to scale past seven figures without the burden of employees.

When Hazem Mulhim was starting out in life, his father presented him with two brown envelopes: one bulging with money, the other flat with some dollar bills. Only one—and its contents—would be his. After a brief but memorable discussion, his father made the decision that would influence the rest of Hazem’s life.

If a leader creates negativity or makes wrong decisions, it always comes back in some shape or form. The Science of Protection is a six-step journey that helps ensure your achievement is based on the firm and universal foundation of protection, which helps protect you and your progress without suffering.

Denúncia contundente do atual sistema financeiro global, este livro examina com rigor a maneira como o valor econômico foi atribuído ao longo da história e revela como a teoria econômica falhou em definir com clareza a diferença entre produção e apropriação de valor. Mariana Mazzucato argumenta que essa distinção cada vez menos nítida vem permitindo que certos atores econômicos se movimentem predatoriamente em torno de um valor existente ou, pior ainda, o destruam.

Há quase uma década, Brad Stone registrou a ascensão da Amazon, o empreendimento pioneiro que transformou de forma silenciosa nosso modo de fazer compras pela internet. Desde então, a empresa tem passado por um crescimento exponencial, inventando produtos — como a assistente pessoal baseada em inteligência artificial Alexa e o serviço de armazenamento em nuvem Amazon Web Services — e desestruturando diversos mercados.

For executives leading their organizations through change and growth Mindshifting provides a powerful tool kit. The book guides you through the seven attentional shifts a leader has to make, providing a logical framework for you to move from managing one's self to leading large organizations.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Discover the real source of translation problems - and solve them. Industry leader Ian A. Henderson shares the story of the quest he and his wife Françoise undertook to help the world better communicate. They quickly discovered that they could not solve the translation quality problem by looking at translations alone, but had to take proactive role in the complete global content process.

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

Part of being an executive is leading companies to success. As such, when an executive is experiencing extreme and prolonged stress, anxiety, isolation, and depression - what I’m calling “executive loneliness” - they often do nothing to address it for fear of appearing unsuccessful. Not addressing it exacerbates the negative and difficult feelings to the point where it becomes more and more difficult for them to function. It takes a toll on their whole life.

Taking the Cape Off shares Fire Chief Pat Kenny's journey to overcome his perceived failure as a leader in his most cherished duty, that of being a protector. His "Cape" failed to protect his 20-year-old son Sean from dying by suicide after a lifelong battle with mental illness. His anguish was complicated by his role as the leader of a fire department.

This book debunks the myth that leaders need to be creative like designers to apply design thinking. Applying design approaches and practices to organizational leadership is not just about its leaders becoming more creative. It is definitely not about the person at the top coming up with the grand answer. Design thinking starts with the 'pain point' related to the problem you are trying to solve. You get to the heart of the issue. It is a collaborative effort that neatly leads stakeholders and representatives affected by the problem to design novel leadership solutions that work.

A fun yet factual guide to thriving not only in Silicon Valley but in the emerging Global Silicon Valley. Silicon Valley has become synonymous with big ideas, start-ups, and inventing the future. But today the magic of Silicon Valley has gone viral and global. From Austin to Boston, from Shanghai to Dubai, a Global Silicon Valley is emerging.

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.