Great Business

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Named a Most Anticipated Book of 2026 by Literary Hub From the author of the Pulitzer Prize–winning Lords of Finance, a magnificent and timely reckoning with the first truly global financial calamity and the famous banking family at the center of the whirlwind Over the course of the 1850s and...

In How to Have Tough Conversations, we cut straight to the chase—because, let's face it, you don't have time for fluff. This book is your ultimate resource for transforming the dreaded tough talks into opportunities for growth and success. Whether it’s a conversation you’ve been avoiding or truths you’ve hesitated to address, here you'll find the keys to elevating those discussions and achieving the outcomes you need. With a blend of humor and down-to-earth practicality, we make it easier than ever to navigate those tricky talks.

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!

John H. Johnson, the remarkable entrepreneur who founded the Ebony publishing empire, tells the story of his success. The wealthiest African-American in the US today, Johnson shares his rags to riches saga, from the many obstacles that confronted him to his ultimate triumph.

Are your employees getting the most productivity out of their workdays? Do they come in to work smiling, enthusiastic about the day ahead of them and willing to be there to help in any way they can? Are there often conflicts or tension between workers, or maybe, even between you and your employees? These are all reasonable questions to consider, since you might as well wave good-bye to your company if you’re experiencing management issues and aren’t seeing improvement in the methods you try.

* Financial Times and McKinsey Business Book of the Year * Winner of the J. Anthony Lukas Book Prize​ * 800-CEO-READ Business Book of the Year * A New York Times Notable Book * A Washington Post Notable Book * An NPR Best Book of 2017 * A Wall Street Journal Best Book of 2017 * An Economist...

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to...

Let America's foremost authority on management prepare you for the 21st century. Peter F. Drucker's wide-ranging guide explores such topics as the new cost savings revolution in retailing, the urgent requirement for each company to have a "theory of the business," and the need for executives to seek new kinds of information through new technology.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

In this audiobook, you will discover how you can increase your leadership strengths and develop additional skills to shore up your areas of weakness. There's no reason you can't become a true leader. All it takes is time, effort, constant learning, and the willingness to take responsibility for your good choices on the behalf of others.

In this follow-up guide to The Great Workplace, experts from Great Place to Work Institute, Inc. reveal the most common excuses managers use for why they can't create a great workplace. Authors Jennifer Robin and Michael Burchell poke holes in every single excuse. Whether the reasons involve the organization's leadership, employees, environment, or any other factor, the authors explain that if managers lead people properly, they can create a great workplace. The authors explore how managers can interrupt their own negative thought patterns and instead create lasting change.

The founder and CEO of Askinosie Chocolate, an award-winning craft chocolate factory, shows readers how he discovered the secret to purposeful work and business − and how we can too, no matter what work we do. Askinosie Chocolate is a small-batch, award winning chocolate company widely...

Napoleon Bonaparte was one of the greatest military figures ever. He rose to prominence during the French Revolution, after which he kept on soaring higher and higher until he was crowned Emperor of the French. He then moved on to gain control of the whole of continental Europe, before the ultimate defeat of 1815. Today, his campaigns are studied in every military school, his liberal politics have had a strong legacy worldwide, and he remains one of the most celebrated and controversial political figures in Western history.

Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you!

The proven model that offers powerful and elegant strategies for leaders. How Great Leaders Think: The Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who understand what's going on around them see what they need to do to achieve the results they want.

Corporate trainers are tasked with an awesome responsibility - helping individuals develop the skills they need to advance their careers and boost their organizations' bottom lines. It's a challenging job, but What Great Trainers Do is here to help - providing a proven structure for dynamic workshops along with surefire strategies for blending course content with fluid interaction.

In Service Desk Manager's Crash Course, you'll learn from the experience of one of the industry's most well-known former practitioners. Phil Gerbyshak offers an updated and easy-to-understand source for the new manager, and a great refresher for the seasoned one. His combination of expertise and easy-to-grasp teaching veers close to genius for a support desk reference.