Great Business

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

A Young Person's Guide to Starting Your Own Business Written by a Successful Kidpreneur! Running a successful business can be hard for anyone, but seventeen-year-old Moziah Bridges has becomes a pro at it. His company, Mo's Bow's, is what today's "kidpreneurs" dream of achieving--a successful...

Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

Nietzsche is a major figure in Western philosophy. His work is radical, sometimes violent, often ironic; it fascinates anyone bold enough to delve into it, exerted a profound influence on modern intellectual history, and covers a wide range of subjects. Nietzsche's writings border on the poetic; his aphorisms are particularly well-known for conveying all the radicality of his thinking in a intense but light, sometimes amusing manner.

Essential insights that get to the heart of who you want to be as a leader and help you identify the actions that will take you there. What is it that differentiates a good enough leader from a truly great one? In What Great Leaders Do, bestselling author Andy Stanley shares timeless and...

Marcus Aurelius was a Roman Emperor, the last of the Five Good Emperors, and one of the most important Stoic philosophers, along with the slave Epictetus. Marcus Aurelius wrote the Meditations while in a military campaign; it was a series of notes written for no one but himself in his quest for self-improvement. Stoicism is the attitude allowing one to free oneself from the unnecessary suffering that arises from anxiety about events that are beyond our control; therefore, it can be of tremendous importance in one's life.

On the most fundamental level, leaders must bring divergent groups together and forge a consensus on a path forward. But what makes that possible? Humility - a deep regard for the dignity of others - is the key, says distinguished leadership educator Marilyn Gist. Leadership is a relationship, and humility is the foundation for all healthy relationships. Leader humility can increase engagement and retention. It inspires and motivates.

In his bestselling book The Power of Positive Leadership, eighteen-time bestselling author Jon Gordon teaches listeners that we are not positive because life is easy; we are positive because life can be hard! Leaders are bound to face numerous obstacles, negativity, and tests, and there will be times when it seems as if everything in the world is conspiring against you―which is why positive leadership is essential.

In Think Bigger, Lead Better, Rick Tollakson shares the “Eight to Great” principles that fueled his company’s transformation from a modest real estate company into a thriving, diversified organization. With decades of leadership experience, he reveals how to foster an entrepreneurial mindset, build a strong company culture, and drive real, sustainable success.

Today's heads of big companies are as recognizable to us as the most popular entertainers or sports stars, but the heart and soul of every organization are those leaders below the CEO. Today's celebrity CEO has become either a figurehead or an egomaniac, and often too public a personality to get the real work done. That work is done instead by teams of leaders - exceptional deputies who forge great partnerships to maximize both organizational and personal success.

“Larry Smith has hit on the new millennium’s major career issue.” —Booklist “Have you ever had a conversation with someone about your life that leaves you feeling so elated that you have goosebumps? This is a typical result of how I feel after chatting with Larry.” —M. Azam Javed...

Gautama Buddha is also known as Siddharta Gautama, or simply the Buddha, which means "Awakened" or "Enlightened". Born a prince, he chose a path of ascetism only to realize that it was as profound an illusion as self-indulgence. He achieved Enlightenment after 49 days of meditation; his awakening led him to discover the cause of suffering and the ways to eliminate it. These discoveries founded Buddhism, and his "Four Noble Truths" still form the heart of its teachings.

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality.

Are you ready to create, inspire, and lead your own amazing salon team? Salon owners, this book is for you. It equips you with the business smarts you need to build a team of people you love and trust, so you can reap the rewards you deserve: money, time, freedom, and choice.

If business is so bad, why does it remain so integral to the basic functioning of America? Economist and best-selling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions.

From an award-winning journalist comes this real-life cloak-and-dagger tale of Vera Atkins, one of Britain’s premiere secret agents during World War II. As the head of the French Section of the British Special Operations Executive, Vera Atkins recruited, trained, and mentored special...

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Imagine you’ve just come back to work after a two-week vacation during which you actually relaxed, without calling in or checking e-mail. You discover that there are no pressing issues and that, on the contrary, your team scored a big new customer and fixed a nagging problem during your absence. No red flags or fires to put out. Sadly, for most leaders this scenario is only a dream. They constantly check on what’s happen­ing because they expect the worst (and usually get it).

An Insider's Perspective on the Chief of Staff explores every aspect of the Chief of Staff role in a straightforward and engaging way. Author Emily Sander provides one-of-a-kind insights, combining her own experience as a Chief of Staff with perspectives gained from colleagues and her coaching clients. Sander offers her unique perspective on how the role fits into the organizational big picture, with real-life examples to drive home her points.

You look good. Your resume is impressive. You fit the job description perfectly. But that's not enough to get the job you want. You need 101 Great Answers before you walk through the door.