Great Business

A former Gallup Global Leadership Research and Development leader and the New York Times bestselling coauthor of Strengths-Based Leadership draw from original research comprising interviews with high-performing global leaders to present for the first time a new model that demystifies the aura and complexity surrounding high performing leaders.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Great organizations are created by great leaders - leaders who can unleash the highest and best contribution of their team toward their organizations' most critical strategic priorities. This is FranklinCovey's flagship leadership-development program. It takes a "mind-set, skill-set, tool-set" approach to developing leaders who can unleash the talent and capability of their team against the organization's highest priorities.

Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. The Way We're Working Isn't Working offers a groundbreaking approach to reenergizing our lives so were both more satisfied and more productive, on the job and off.

Great organizations are made up of great people. And for leaders at all levels within those organizations, the ability to find, hire, integrate, and retain great people is an absolutely critical skill - critical to their organization's success, and critical to their own success. But for most people, making great appointments is difficult, time-consuming, and even scary. Few have received any formal training in it, and there are very few resources available to make up for that lack of training. This book fills that gap.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.

The STAR interview method is used by millions of people all around the world to answer interview questions and tell stories. Fortune 500 companies (Amazon included) recommend using the STAR method to answer behavioral questions. Whether you’re just starting your job search, already interviewing with a company, or looking for a different way to stand out - there are a dozen different ways you can incorporate the technique into your life. Any time you present yourself verbally or in written format, doing it in a narrative/story format will open people's ears.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Based on real experiences that David Novak had as the Chairman and CEO of Yum! Brands, this parable will empower listeners to recognize the contributions of those around them in order to drive bigger and better results. It's not hard, it's not expensive, and you don't need an MBA or even a position of authority to do it. It's a deceptively simple principle that can have a huge impact on both your life and your business.

The shareholder letters of corporate leaders are a rich source of business and investing wisdom. There is no more authoritative resource on subjects ranging from leadership and management to capital allocation and company culture. But with thousands of shareholder letters written every year, how can investors and students of the corporate world sift this vast swathe to unearth the best insights? Dear Shareholder is the solution!

I help motivate people by always looking for a solution on how to achieve success or solve a problem and by always being positive. Life is not too short; life is extremely valuable. There are so many “how-to” books out there that involve time, energy, money, resources, memberships, coaches, etc., that you can become intimidated by it all, and you will not follow through. Jarrett makes the process simple and fun. It’s so nice to see how simple it can be to take control.

Heather E. McGowan and Chris Shipley deliver a guidebook for leaders navigating the uncertainty of a post pandemic world in this sequel to The Adaptation Advantage. Leaders today must acknowledge and respond to the fundamental shifts that lay the foundation for effective leadership: From managing people to enabling success, from viewing peers as competitors to seeing them as collaborators, from applying extrinsic pressure on workers to unlocking intrinsic motivation, and from driving productivity with unquestioned authority to inspiring value creation by leading with empathy.

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality.

Tired of underperforming in the biggest moments, the Westlake Aviators football team realizes their greatest challenge isn’t beating an opponent but rather rising above the Twin Thieves: the Fear of Failure and the Fear of Judgment. Through a journey of adversity, celebration, and heartbreak, the Aviators come to understand that great teams are built by great leaders. This powerful story serves as a playbook for anybody in business, sports, education, or life looking to help a group of people maximize their potential.

It was the Golden Age of Travel, and everyone wanted in. As flying boomed in the 1960s, women from across the United States applied for jobs as stewardesses. They were drawn to the promise of glamorous jet-setting, the chance to see the world, and an alternative to traditional occupations like homemaking, nursing, and teaching.

Scrum is the most successful framework for agile product development, and much has been written about how to follow the Scrum process, but the key to success is in the leadership skills of the product owner. Product Mastery explores the traits of the best product owners, offering an insight into the difference between good and great product ownership and explaining how the best product owners are driven to be successful.

If you want to learn, grow, become better at coaching, and maximize the potential in your players, clients, or team, then this book is for you. Regardless of the work we do or the industry we’re in, as leaders and managers, we need to grow and develop our people, to enable them to achieve high performance. From the front-line manager to the boardroom, it isn't enough to direct and tell people what to do. We need to drive innovation, accountability, and performance in our teams. And that is what this book is all about.

Leaders not only need incredible physical energy and stamina, they need a support system, philosophy, plan, business acumen, a social network, and a brand and reputation that will ensure they achieve their vision. Backed by an assessment tool, giving each leader a personal "report card," this book provides aspiring leaders with a framework to address all aspects of leadership that translates to peak performance.

From technology to business, two (or more) heads often prove to be better than one - but only if those heads are cognitively diverse. Diverse perspectives are a powerful tool for maximizing productivity and enhancing collective performance. Now, in The Hidden Factor: Why Thinking Differently Is Your Greatest Asset, you can learn the strategies that make you a more diverse thinker and position you to break down institutional silos and build robust, effective teams.