Great Business

It is common knowledge that customers value customer reviews. New studies shows 94 percent of consumers use online customer reviews in their buying decision. As a business owner, you might think "how important are customer reviews for my business"? Well the answer is simple: You do not have to be a math genius to know that if your customer base has five-star reviews, you will have a much better chance of ranking higher than your competitors on Google and other search engines.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Following his BusinessWeek best sellers Elizabeth I, CEO and Patton on Leadership comes a new and perfect subject for Alan Axelrod’s innovative format: Winston Churchill, the quintessential leader of the 20th century.

Change-Friendly Leadership: How to Transform Good Intentions into Great Performance is a simple affirmation that successful organizational change involves - requires, in fact - the active, willful participation of the people affected by the change. In the change approach prescribed here, the friendly factor is not just a play on words; it is the very foundation for effectively engaging people's heads, hearts, and hopes.

From the celebrated film critic and author of The New Biographical Dictionary of Film, a fascinating look at some of the cinema’s finest actors and how they approach their craft "Open to any page and you’ll become enthralled by the...tales of forgotten film lore, childhood memories, sexy...

Management consultant Christie Lindor has quietly been on a mission to be the mentor she wishes she had earlier in her consulting career. With 15 years of experience working at top management consulting firms, Christie is now sharing secrets of great consultants in this new consulting business audiobook. The MECE Muse is an insider's guide to consulting, providing invaluable insights and practical knowledge including unwritten rules and career strategies.

Employees who buy into a company’s purpose and goals are the key to driving sustainable bottom-line improvements. Here’s how to get lots of them.

Incorruptible is Eric Ries’s boldest work since The Lean Startup. Where his earlier books offered tools for product innovation and scaling, this one tackles a deeper, systemic question: why do even the best companies drift from their missions, betraying the trust of customers, employees, and...

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.

>"The story of the human race is the story of men and women selling themselves short." Abraham Maslow, rock star Lawyer, drives straight to the heart of unspoken truths in the legal industry. Are you running your firm like a business? How is your brand? Are you the rock star in your field? Reach the inner entrepreneur within. Become comfortable with being uncomfortable. Whether a small firm practitioner or a large law firm attorney, Rock Star Lawyer speaks directly to you to be your best.

Including interviews with hiring managers and successful home-based workers, Work at Home Now is the ultimate guide to finding the work-at-home job or project you want most

For anyone who enjoys spending time in the great outdoors: hikers, mountain climbers, snowboarders, kayakers, campers, beach-lovers, tree-huggers, and more! Stories of adventure are complemented by tales of introspection and quiet moments that focus on the exhilaration of bonds created outdoors and the beauty of natural landscapes.

Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.

In this book, you'll find simple, actionable strategies for success in all areas of life. This book will show you how to master leadership growth by presenting you with the right strategies to boost your professional and leadership skills, cultivate ambition and drive, and spread your influence. With this knowledge, you'll be able to start conquering your goals and bring your dreams to life.

From Plato to Plutarch, Shakespeare to Churchill, Machiavelli to Melville, Jane Austen to Carl Jung, Pericles to Peter Drucker and many more - here are the best leadership ideas of the past 25 centuries. You don't need a big title or a business degree in order to lead with impact. What you need is practical wisdom: the insight, judgment and strength of character that all great leaders have but that most business schools and corporate workshops don't teach.

From one of the most respected names in business and leadership, a rare look at the specifics of how great leaders achieve "common purpose" and success within their organizations.

Success is a Special Need is the powerful memoir of Jeffrey L. McCain, who shares his life story of overcoming dyslexia to build a successful business. With personal anecdotes and reflections, McCain recounts how he navigated his educational struggles, developed survival skills, and eventually achieved extraordinary success in the traffic signal industry. This inspiring tale is one of resilience, innovation, and determination in the face of adversity.

The relationships in your life will make the difference between happiness and misery. The right relationship will launch you to the heights of achievement; the wrong one will tether you to mediocrity. Your relationships will be your sources of greatest joy and your venues of greatest pain. Van...

Brian Tracy reveals how you can apply the secrets and strategies used by the highest paid people in every business to maximize your own strengths, make yourself more valuable, and become virtually indispensable to your company. The strategies and ideas in this audio book will help you excel in every aspect of your job.

التفكير التكاملي فكرة قوية تقدم حلول جديدة لأصعب مشاكلنا. في هذا العمل المقنع، يوضح لنا رييل ومارتن كيفية استخدام هذا النموذج العقلي الجديد لاتخاذ خيارات رائعة بدلًا من تسوية تنازلات واهية. يعج هذا الكتاب بنصائح عملية وتمارين جذابة ورؤى ثاقبة، وهو في متناول كل قائد يحاول الإبحار نحو المستقبل