Great Business

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

You might be a brand-new boss unsure where to start or a struggling supervisor thinking of throwing it in, or perhaps someone who just doesn’t want to lose their humanity on the way to the executive suite. Say Thank You for Everything will help you look after your people, get results for your business, and be the kind of boss you always wanted to have yourself.

Gautama Buddha is also known as Siddharta Gautama, or simply the Buddha, which means "Awakened" or "Enlightened". Born a prince, he chose a path of ascetism only to realize that it was as profound an illusion as self-indulgence. He achieved Enlightenment after 49 days of meditation; his awakening led him to discover the cause of suffering and the ways to eliminate it. These discoveries founded Buddhism, and his "Four Noble Truths" still form the heart of its teachings.

Por que algumas pessoas e organizações são mais inovadoras, admiradas e lucrativas do que outras? Por que algumas despertam grande lealdade por parte de clientes e funcionários? Para Simon Sinek, a resposta está no forte senso de propósito que as inspira a darem o melhor de si para uma causa expressiva - o porquê. Ilustrando suas ideias com as histórias de Martin Luther King, Steve Jobs e os irmãos Wright, Simon mostra que as pessoas só irão se dedicar de corpo e alma a um movimento, ideia, produto ou serviço se compreenderem o verdadeiro propósito por trás deles.

Immanuel Kant is one of the most important figures of German philosophy. He is said to have affected a Copernican revolution in philosophy, akin to Copernicus' reversal of the age-old belief that the sun revolved around the earth, through his ground-breaking work on the structure of experience. He argued that human experience couldn't be not affected by the features of our minds; the consequence is that we can only experience a phenomenal world, as conveyed by our senses, and never the reality itself, which nobody has ever seen. He published important treatises on ethics, religion, law, aesthetics, and history.

Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....

Too many of us feel trapped by work that doesn't allow us to live our purpose, feed our passions, or use our gifts. We fantasize about starting our own business, but we're told this will mean going deeply into debt, spending years working 80 hours a week, and coping with the relentless pressure to grow. Eco-Bags founder Sharon Rowe says there's another way: go tiny. She is here to show you how. Tiny isn't a size - it's a state of mind. Like a tiny house, a tiny business is built on maintaining a laser focus on what is absolutely essential to you.

If you've ever yearned for your parents' approval, felt the weight of their high expectations, or experienced the burden of unspoken obligations to care for them as they age, you're not alone. Too often, we hesitate to ask our parents about their lives, held back by mistaken beliefs or past conflicts. With warmth, wit, and vulnerability Amy Yip explores the profound influence her parents had on her life and offers you a roadmap to navigate conversations with your own parents.

In "Business Spotlight Audio" 03/2023 für März hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. Sie erhalten Tipps zu Aufbau und Pflege guter Kundenbeziehungen. In einem Interview erfahren Sie Details über die Geschichte des Trinkgelds in den USA und seine Folgen für Beschäftigte in der Gastronomie. Ein Career Coach erklärt, wie Sie Konflikte am Arbeitsplatz lösen. In einem Dialog geht es um die Notwendigkeit von Kündigungsgesprächen.

Imagine you’ve just come back to work after a two-week vacation during which you actually relaxed, without calling in or checking e-mail. You discover that there are no pressing issues and that, on the contrary, your team scored a big new customer and fixed a nagging problem during your absence. No red flags or fires to put out. Sadly, for most leaders this scenario is only a dream. They constantly check on what’s happen­ing because they expect the worst (and usually get it).

In this audiobook, you will discover how you can increase your leadership strengths and develop additional skills to shore up your areas of weakness. There's no reason you can't become a true leader. All it takes is time, effort, constant learning, and the willingness to take responsibility for your good choices on the behalf of others.

The Great Shift cuts through the hype to deliver a clear, practical guide for thriving in an era defined by AI and rapid technological change. Grounded in the latest research and real-world insights from visionaries like Sam Altman, Jensen Huang, and Andrej Karpathy, this book focuses on what actually matters for staying relevant as the rules of work change.

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!

Most problems are fairly easy: they have a few likely potential root causes. The most important problems often have hundreds or thousands of potential root causes within very complex systems. Such problems are hard problems, and are highly resistant to guessing, brainstorming, or problem-solving methodologies that require conjuring a list of possible causes. Great problem-solvers are armed with a set of behaviors that allows them to avoid guessing.

NEW YORK TIMES BESTSELLER NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST, NPR, AND KIRKUS REVIEWS A scathing portrait of an urgent new American crisis Over the last two decades, America has been falling deeper and deeper into a statistical mystery: Poverty goes up...

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

During the upheavals of 2007-9, the chairman of the Federal Reserve had the name of a Victorian icon on the tip of his tongue: Walter Bagehot. Banker, man of letters, inventor of the Treasury bill, and author of Lombard Street, the still-canonical guide to stopping a run on the banks, Bagehot prescribed the doctrines that - decades later - inspired the radical responses to the world's worst financial crises.

The Real Rock Follies is a real-life story of youthful trust betrayed, dreams of stardom dashed and cruel lessons learnt. The three girls, then in their late twenties, learned too late that in the harsh showbiz world you can hardly trust anyone, not even your friends. However, despite everything, they got the last laugh.

This book is for ambitious, high-achieving women leaders, entrepreneurs, aspiring entrepreneurs, and corporate leaders ready to move to the next level. It is a manifesto and call to action for women to lift themselves and each other up by refusing to accept limitations and instead embracing an ethos of possibility.

The proven model that offers powerful and elegant strategies for leaders. How Great Leaders Think: The Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who understand what's going on around them see what they need to do to achieve the results they want.