Great Business

A New York Times investigative reporter wades into the murky, pixelated waters of the multibillion-dollar NFT market—the virtual casino that sprang up overnight in 2020 and came crashing down, with all its celebrity hucksters, just two years later. A vibrant and witty exploration of the...

The truth is, being a great leader doesn’t mean you need to have a fancy job title. You don’t have to be overly assertive, and you don’t need to rule with an “iron fist”. Following the simple framework in this book, you can quickly go from putting out fires at work to building a collaborative and cooperative team. A team that respects and follows you, not because you’re a manager, but because you are the boss. But the choice is yours. You can keep second-guessing every decision you make. Or you can bring out the strong leader within and inspire your team to success.

You might be a brand-new boss unsure where to start or a struggling supervisor thinking of throwing it in, or perhaps someone who just doesn’t want to lose their humanity on the way to the executive suite. Say Thank You for Everything will help you look after your people, get results for your business, and be the kind of boss you always wanted to have yourself.

After nearly 30 years in radio, David Lawrence has interviewed thousands of guests. Some of them were great, some were not. David shows you, in 10 quick steps, the most effective way to be a great radio guest, how to get invited back to shows time and time again, how to "own" an interview.

Jim Collins' thoroughly researched look at corporate success, Good to Great: Why Some Companies Make the Leap and Others Don't, offers practical, well-researched advice on how truly great companies differentiate themselves from the merely good. This SUMOREADS Summary & Analysis offers supplementary material to Good to Great to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, SUMOREADS Summary & Analysis is here to help. Absorb everything you need to know in under 20 minutes!

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

Because of trust in leadership, in each other, and in the mission, a tiny company like John Deere grew into a worldwide leader. On the opposite spectrum, a lack of trust is what eventually sank the seemingly unsinkable corporation of Enron. A culture of trust for all companies large and small is...

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

In this abridged audio download of the book by the same title, Sylvia reveals amazing facts about some of the world's most mysterious sites. The truth behind sacred and controversial objects and many other fascinating and mystifying topics...

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.

Tons of people have great ideas for starting their own businesses but never carry them out because they don't know where to start or what steps to take. A business plan provides you with a road map to follow so you can go from having an idea to actually creating a successful business that makes money. The first part of this book covers the 10 recommended steps for starting your business by the SBA, along with my explanation of each in more detail. The second part of this book covers the most important part of any business.

I was a boy who started with nothing and finished with more than I ever wished for. I want to inspire others to do the same and to learn from my experiences. As a young man, I always questioned if I'd be able to make my mark in the world because I didn't have the smarts or grades that most of my classmates had. I wasn't a good athlete, which is what counts in grammar and high school, and my parents didn't have a lot of money. I did understand though that if I didn't do it for myself, there was nobody else to do it for me. Today, I consider myself the luckiest person in the world.

What can ancient warriors like Genghis Khan, Attila the Hun, and Alexander the Great teach you about modern-day business? The answer just might surprise you! In the cutthroat world of business warfare, a comprehensive strategy is the only way to win. This book provides you with the powerful psychological insights you need to train your mind, dominate the competition, and change your financial destiny forever.

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb"to dunlap"when describing a fast company turnaround. In April 1994 he became CEO and chairman of Scott Paper, which had lost $277 million in 1993, was on credit watch for excessive debt, and whose stock had been comatose for seven years.

In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.

In the highly competitive world of e-commerce, having a good online store is simply not enough. To thrive and outshine the competition, you need to take your Shopify store from good to great. But how can you unleash the full potential of your online business? This transformative audiobook is your guide to unlocking the secrets of optimization and revolutionizing your Shopify store. Packed with proven marketing strategies, conversion optimization techniques, and industry insights, it equips you with the tools and knowledge to transform your online business into a profit-generating powerhouse.

In The Crash of Flight 3804, Investigative Journalist Charlotte Dennett digs into her father’s counterintelligence work, which pitted him against America’s wartime allies - the British, the French, and the Russians - in a covert battle for geopolitical and economic influence in the Middle East. Through vivid storytelling, extensive research, and deep analysis of region-defining maps, she reveals how feverish competition among intelligence networks, military, and Big Oil interests have fueled indiscriminate attacks and targeted killings that continue to this day.

This book is for ambitious, high-achieving women leaders, entrepreneurs, aspiring entrepreneurs, and corporate leaders ready to move to the next level. It is a manifesto and call to action for women to lift themselves and each other up by refusing to accept limitations and instead embracing an ethos of possibility.

Author Stephen Kelner gives you the means to assess your deepest drives, shows how to connect them to your leadership style, and helps you move up the ladder of leadership with specific behaviors and practical principles. It's all rooted in deep—but pragmatic—research that's been applied to thousands of executives all over the world.

In The Culture Solution, business consultant and The New York Times best-selling author of The Dream Manager and Off Balance presents the six enduring principles of a dynamic culture, designed in a way that is both intensely practical and inspiring. If you want to grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday, this book is for you and every person on your team.