Great Business

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

In an age when every business needs to achieve more with fewer resources, Jason Jennings offers a groundbreaking look at how to boost productivity and your bottom line—and no, that doesn't include layoffs. Jennings's research team investigated thousands of companies and identified the world's most productive ones. In Less Is More, Jennings shares tested and successful programs from the leading giants in industry, presents successful programs for enhancing productivity, and explains how businesses of all sizes can emulate these programs to improve their own profitability.

As the CEO of a prominent IT consulting firm, York Solutions, Richard Walker has applied the principle of Relationship Equity to achieve tremendous business success as he builds the tech talent pool and helps professionals develop their careers. Walker describes Relationship Equity as the good faith you can build by investing in relationships faithfully and steadily, with no expectation of reaping a return. In his new book, Walker takes his listeners on a journey of discovery, examining a principle with the power to revolutionize both business and personal lives.

Boardrooms are filled with intelligent accomplished people - yet despite all the changes boards have undergone over the past two decades, many fail to achieve their full potential and add the kind of value for the CEO, executive team, and company stakeholders that most boards are capable of. This book offers no-nonsense insights that can take any board from mediocrity to the top of its game, providing workable approaches to tackle a variety of boardroom issues. It’s filled with practical advice that any CEO, board chair, or board member can introduce at their very next meeting.

The urge to merge: Chase has announced plans to swallow J.P. Morgan. It's just the latest in banking mergers. But who was J.P. Morgan? Listen to The Great Pierpont Morgan, the story of the man who formed the first billion dollar corporation in the world, and you'll know.

In 2020, the workplace has been transformed and working from home has exploded. It may, in fact, be the new reality of working for many of us, some full-time, some as a hybrid work scenario. With some information and expert guidance, you can transform your workday, take control of your time, and explore exciting new opportunities. Great Pajama Jobs is your playbook.

Great organizations are made up of great people. And for leaders at all levels within those organizations, the ability to find, hire, integrate, and retain great people is an absolutely critical skill - critical to their organization's success, and critical to their own success. But for most people, making great appointments is difficult, time-consuming, and even scary. Few have received any formal training in it, and there are very few resources available to make up for that lack of training. This book fills that gap.

If you’ve ever struggled to keep your business staffed with high-performing, loyal employees - even for “unsexy” jobs with high turnover rates - this audiobook is here to solve your hiring and retention woes. Fully Staffed will give you an edge over your competitors by enabling you to streamline your hiring process, expand your brand awareness through job advertising, build a pipeline of qualified candidates ready to fill positions before they’re even vacant, and refine your hiring funnel so that these superstar employees stay with you for the long haul.

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s groundbreaking and holistic approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date thinking in this area to arrive at a methodology for making great decisions consistently. The process begins with the concept of safe harbor: the people, places, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are at your core.

The Great Place to Work Institute develops the annual ranking of the Fortune 100 Best Companies to Work For. In this book, the authors explore the model of a Great Place to Work For - one which fosters employee trust, pride in what they do, and enjoyment in the people they work with. They answer the fundamental question, "What is the business value of creating a great workplace?" and bring the definition of a great place to work alive with anecdotes, best practices, and quotes from employees working at the best workplaces in the US.

Marlene Wagman-Geller, author of Once Again to Zelda and Behind Every Great Man, presents a fascinating collection of biographical vignettes of dozens of women of a certain age who have excelled, inspired, and achieved. Learn how these women changed their respective fields of art, politics, science, mathematics, media, literature, activism, education, and more. From actresses, yoga teachers, folk artists to business women, prime ministers, monarchs, and authors, this group of exceptional women will illustrate that women can achieve anything, no matter their age.

In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their fields? Most importantly, is it possible for us to emulate their success? The answer is a resounding Yes! In What Makes Them Great?, Kruger's 50 practical, easy-to-follow suggestions spell out exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up.

The inspirational career guide for young and ambitious Black British professionals, Black and Great not only highlights the specific challenges Black people face in the working world but provides listeners with honest and practical advice to thrive and carve out the career of their dreams, whilst embracing their Blackness. Featuring interviews and letters from some of the UK's leading Black voices in their respective fields, Black and Great is essential listening for a Black professionals ready to make their mark in the working world and beyond!

Some eulogies stick in the minds of generations and remain for future generations. I can still recall the eulogy of Ted Kennedy in 1968 of his slain brother Bobby Kennedy: "My brother need not be idealized, or enlarged in death beyond what he was in life; to be remembered simply as a good and decent man, who saw wrong and tried to right it, saw suffering and tried to heal it, saw war and tried to stop it. Those of us who loved him and who take him to his rest today, pray that what he was to us and what he wished for others will some day come to pass for all the world."

In the early 20th century, most African Americans still lived in the South, disenfranchised, impoverished, terrorized by white violence, and denied the basic rights of citizenship. As the Democrats swept into the White House on a wave of black defectors from the Party of Lincoln, a group of...

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Extraordinary organizations have extraordinary cultures. Fully engaged team members find personal meaning in their jobs—and in the company. Driven by a sense of purpose, they feel responsible, and accountable, for results. Personal development becomes the primary driver of organizational growth, leading to significant improvements in retention, quality, and profitability. In the wake of the Great Resignation, it’s more apparent than ever that an engaging culture is the ultimate competitive advantage.

Learn how to be a leader from one of sports' greatest teachers, Rick Pitino. As Rick Pitino says, great leaders aren't born great; they learn great leadership along the path of life. From the time Pitino first became a coach at twenty-four, he has been a student of leadership in all its forms...

What does it take to digitally transform? Szatvanyi is aware of the obstacles, and he doesn’t shy away from tough topics in the retail space, including the challenges surrounding stores and misunderstandings about remote work. Rather, in an approachable “around the fireplace” style, he extends his hand and invites listeners to sit back with him and dream. After all, with the technologies available today, the possibilities are nearly endless.

Great Eagle Wood is an animal republic where eagles provide leadership, ducks the entrepreneurial guile, and beavers the backbone to make things happen. Growth in the wood sees the evolution of a banking system, a stock market, and a wood wide web. But when their habitat comes under attack, the wood's very existence is threatened, and the animals are forced to take desperate measures to ensure their survival.