Great Business

From the New York Times bestselling author of Clear Thinking and Farnam Street founder, Shane Parrish. The fourth and final installment in the timeless Great Mental Models series. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental...

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Aspiring leaders are hungry to learn all that they can about how to be a more effective leader. And certainly there are tools and best practices young leaders should know and add to their toolkit. But - as Steve Mostyn, one of the world's leading innovators in executive leadership, has learned...

While we’ve made progress on social equity, some workplaces still don’t operate in the most inclusive ways. And when bias and discrimination, whether explicit or implicit, go unresolved, they disrupt not just our health and productivity, but that of our entire organization. Navigating Bias at Work is designed to help you work and thrive in places where bias runs rampant.

Yoga Business Mastery is a practical guide to the business side of teaching yoga. You’ll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you’re serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.

In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.

Wall Street Journal Business Bestseller A Financial Times Business Book of the Month Named by The Washington Post as One of the 11 Leadership Books to Read in 2018 From the New York Times bestselling coauthor of Great by Choice comes an authoritative, practical guide to individual...

“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about...

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex, and pressing problems. Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

In the second edition of this renowned book, you will find pearls of wisdom, heartfelt advice, and inspiration from one of the nation's leading authorities on staff motivation, teacher leadership, and principal effectiveness. With wit and understanding, Todd Whitaker describes the beliefs, behaviors, attitudes, and interactions of great teachers and explains what they do differently.

In this new Jon Gordon fable The 7 Commitments of Great Teams, Tim is struggling to lead his team at work: projects are falling flat, morale is low, and his leadership ability is in question from higher-ups. In a moment of heartbreak, he talks to his old college coach, who is on his deathbed, and is reminded of a simple yet perspective-shifting adage from the past: "teammates are forever."

The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

WALL STREET JOURNAL BESTSELLER A FINANCIAL TIMES, FORTUNE, AND NPR BEST BOOK OF THE YEAR “The riveting, definitive account of WeWork, one of the wildest business stories of our time.”—Matt Levine, Money Stuff columnist, Bloomberg Opinion The definitive story of the rise and fall...

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

Tired of ending each day feeling like you accomplished nothing that truly mattered? Your biggest goals keep getting pushed aside by endless distractions? Legendary success and productivity coach Brian Tracy reveals the game-changing secret: eat your frogs first. Tackle your most challenging, most important task at the start of each day—everything else becomes easier.

Get motivated with words of wisdom from the most successful people in their fields! Take a new approach to success! Let words of wisdom from billionaires, entrepreneurs, and businesspeople motivate you and help you on your own path to success. In this witty collection of business know-how, you...

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

The ultimate do-it-now guide to getting started in managed services. Now includes chapters on cloud services, bundling, and more. Whether you're a new computer consultant or an experienced technician making the move to managed services, this is the perfect audiobook for you! The audiobook includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more!