Great Business

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Faced with a software project of epic proportions? Tired of over-committing and under-delivering? Enter the dojo of the agile samurai, where agile expert Jonathan Rasmusson shows you how to kick-start, execute, and deliver your agile projects. Combining cutting-edge tools with classic agile practices, The Agile Samurai gives you everything you need to deliver something of value every week and make rolling your software into production a non-event.

In SECRETS OF THE GREAT RAINMAKERS you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped...

The CrossFit superstar and author of the bestselling The Badass Body Diet is back with a day-by-day guide designed to encourage habit change through fun, dynamic daily tasks challenging your mind, body, and spirit. Christmas Abbott knows the importance of a badass lifestyle; physically, mentally...

In How to Have Tough Conversations, we cut straight to the chase—because, let's face it, you don't have time for fluff. This book is your ultimate resource for transforming the dreaded tough talks into opportunities for growth and success. Whether it’s a conversation you’ve been avoiding or truths you’ve hesitated to address, here you'll find the keys to elevating those discussions and achieving the outcomes you need. With a blend of humor and down-to-earth practicality, we make it easier than ever to navigate those tricky talks.

From terror attacks to the War on Terror, bursting real-estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly - believing they were avoiding risk - road deaths rose by 1,595. Those lives were lost to fear.

In Service Desk Manager's Crash Course, you'll learn from the experience of one of the industry's most well-known former practitioners. Phil Gerbyshak offers an updated and easy-to-understand source for the new manager, and a great refresher for the seasoned one. His combination of expertise and easy-to-grasp teaching veers close to genius for a support desk reference.

Once in Golconda "In this book, John Brooks-who was one of the most elegant of all business writers-perfectly catches the flavor of one of history's best-known financial dramas: the 1929 crash and its aftershocks. It's packed with parallels and parables for the modern reader." -From the Foreword...

Jerry Kroll has been turning the impossible into the possible for decades, from his humble beginnings working in his parents’ greenhouses to his international travels while managing world-class race car drivers to founding Electra Meccanica, the company responsible for the world’s foremost one-seater electric car. With his latest adventure, Jerry has launched a new company—Jevitty Life Science—and is taking on the biggest challenge yet: revolutionizing health care and championing the cure for aging. And not a moment too soon!

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.

If you've ever yearned for your parents' approval, felt the weight of their high expectations, or experienced the burden of unspoken obligations to care for them as they age, you're not alone. Too often, we hesitate to ask our parents about their lives, held back by mistaken beliefs or past conflicts. With warmth, wit, and vulnerability Amy Yip explores the profound influence her parents had on her life and offers you a roadmap to navigate conversations with your own parents.

When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.

Discover the critical elements you need for a successful negotiation and 101 tactics to use in any high stakes business deal, when asking your boss for a raise, or even when asking your significant other to take out the garbage. In this book, you'll discover your negotiating behavioral style...

* Financial Times and McKinsey Business Book of the Year * Winner of the J. Anthony Lukas Book Prize​ * 800-CEO-READ Business Book of the Year * A New York Times Notable Book * A Washington Post Notable Book * An NPR Best Book of 2017 * A Wall Street Journal Best Book of 2017 * An Economist...

The “extraordinary” (New York Times Book Review, Editors’ Choice) story of FDR’s fight for the soul of American capitalism—from award-winning journalist Diana B. Henriques, author of The Wizard of Lies: Bernie Madoff and the Death of Trust “I thought I was well versed in the New...

Great business leaders understand that acceptance of greater personal accountability and responsibility leads individuals, teams, and organizations back on the path to success. But with the evolving nature of 21st century business, the practical steps that go into creating a high performance culture of accountability have become more muddled than ever.

There is a Principle of Power in every person. By the intelligent use and direction of this principle, man can develop his own mental faculties. Man has an inherent power by which he may grow in whatsoever direction he pleases, and there does not appear to be any limit to the possibilities of his growth.

Is your company run by a team with no name? At the top of every organization chart lies a myth - that a Senior Management Team makes a company's critical decisions. The reality is that critical decisions are typically made by the boss and a small group of confidants - a "team with no name" - outside of formal processes. Meanwhile, other members of the management team wonder why they weren't in the room or even consulted ahead of time.