Great Business

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

What if you learned that to lead well, you’d need to live like a drug addict? During treatment for drug addiction, Michael Brody-Waite learned three principles that became the difference between life and death: Practice rigorous authenticity, surrender the outcome, and do uncomfortable work. Leaving rehab, Michael entered the workplace where he was shocked to see most business leaders doing what he had been taught would kill him. He began to see striking similarities between drug addiction and what he calls “mask addiction”.

NATIONAL BESTSELLER A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off? “Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of...

In this sweet, low-spice Regency romance, longtime rivals join forces at a country estate as they investigate the curious goings-on with a large collection of antiques. A perfect read for fans of Poldark, Julie Klassen, and Sarah Eden. Olivia Brannon knows her goals are unconventional. As a...

Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

In Great Leaders Grow, a woman named Debbie Brewster becomes a mentor to a young man named Blake, as he embarks on his own career. Together, they explore four ways that leaders must keep growing, both on the job and off. Within their story are valuable lessons for anyone who desires both professional success and personal fulfillment.

Are you a medical aesthetic business professional looking for a cash revenue stream? If so, this book is a must-listen. In this book, you will discover all the ins and outs of what it will take to open, manage, and ensure your medical spa's success.

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality.

From terror attacks to the War on Terror, bursting real-estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly - believing they were avoiding risk - road deaths rose by 1,595. Those lives were lost to fear.

You've got the basics covered. But can you raise your leadership level to be a boss who develops trust with their employees? You can meet the basic requirements of your job as leader and rise above to motivate the people on your team to do more—and be more—than they thought possible. Whether you're a first-time boss or you've been managing people forever and are looking for some new insights and inspiration, the HBR Guide to Being a Great Boss collects a variety of expert voices to share their advice on being a boss who sparks creativity, engagement, and collaboration.

You work hard. You put in the hours. Yet, you feel like you are constantly treading water with "good work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "bad work" - endless meetings and energy-draining bureaucratic traps. Do More Great Work gets to the heart of the problem: Even the best performers are spending less than a fraction of their time doing "great work" - the kind of innovative work that pushes us forward, stretches our creativity, and truly satisfies us.

National Bestseller For readers of Outliers, Atomic Habits, and Deep Work, comes a game-changing approach to unlocking your greatness, using a secret strategy that’s vaulted business titans and creative geniuses to the top of their profession. We’ve long been taught there are two ways to...

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Harry S. Dent predicted our current economic crisis, and he foresees still more to come. He predicts that we are headed further towards a major depression reminiscent of Japan’s major recession more than a decade ago, from which their real estate market has yet to recover. With the current...

From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in...

The Leader Lab is a high-speed leadership intensive, equipping managers with the Swiss Army Knife of skills that help you handle the toughest situations that come your way.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

As practical as it is uplifting, The Secret shares Blanchard’s and Miller’s wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who listen to it but also the people who look to them for guidance and the organizations they serve.