Great Theory

In The Conqueror’s Code, entrepreneur and scientist Alex Mehr, founder of Zoosk and Famous.ai, reveals the timeless pattern behind some of history’s most legendary victories and today’s most successful companies.

Sigmund Freud is the father of psychoanalysis, a clinical method of treatment through dialogue. Modern thought owes him his theoretical description of the structure and functioning of the unconscious, through the discovery of the essential role of transference in the analytic process, the redefinition of sexuality including its infantile forms, the analysis of dreams, symptom formation and the mechanisms of repression. His ideas are still controversed, but his work has suffused the whole of Western thought. The idea of an ego who is not master in its own house shattered intellectual fundations, and its legacy are everywhere in our everyday life.

Queen Elizabeth I was one of England's most influential rulers. Hers was an age when the arts, commerce, and trade flourished. It was the epoch of gallantry and great, enduring literature. It was also an age of wars and military conflicts. In the end, Queen Elizabeth I helped change the entire structure of female leadership and would go on to improve upon Henry VIII's successes.