Great Workplace

Today's leaders need to engage, connect with, listen to, and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Listeners will learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture.

According to studies, we all work for the same thing--and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. Digging down to the meaning of work taps our resilience in hard times and our passion in good times. That's the simple but profound premise behind this groundbreaking book by renowned management expert Dave Ulrich and psychologist Wendy Ulrich.

Conventional workplace cultures had been based on boss-led authority and control, often resulting in workers that don’t know, or worse, don’t care or don’t take responsibility for the work they are doing. Breaking the business norms, the "Own It" workplace culture cultivates a courageous workforce and presents tools for driving breakthrough results in today’s ever-changing and demanding marketplace.

This book takes its title from the 1980 comedy film The Gods Must Be Crazy, in which an empty Coca-Cola bottle is dropped from a plane onto a community of African bushmen. The bottle is thought to be a gift from the Gods, but after it incites bitter fighting amongst the villagers, the tribal leader decides to return it to the Gods, embarking upon a journey to the end of the world. Through my own metaphorical coke bottle, I visualize the dawn of a daunting new Empire.

Most organizations have well-written, well-intentioned culture and values statements. The problem: A staggering majority of them are bullsh!t. But there is a way to reimagine your values, your culture, and your brand in a way that inspires tremendous loyalty, builds community, and delivers profits. Whether you're running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the audiobook you need to inspire people, improve process, and deliver profits.