Health Business

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

Previously Published as A Field Guide to Lies We’re surrounded by fringe theories, fake news, and pseudo-facts. These lies are getting repeated. New York Times bestselling author Daniel Levitin shows how to disarm these socially devastating inventions and get the American mind back on track...

New York magazine's "Science of Us" editor explains the compelling psychology of awkwardness, and asks: what if the moments that make us feel most awkward are actually valuable? Have you ever said goodbye to someone, only to discover that you're both walking in the same direction? Or had your...

ghSMART, the bestselling team behind Who: The A Method for Hiring, returns with a breakthrough formula for how the best leaders and teams deliver results. “ghSMART is the world’s top firm for helping leaders hire talented teams and run them at full power. Nothing is more important...

For fans of rags-to-riches stories, Be There When I Return is not just about overcoming epilepsy and finding success—it is also for those who are looking for a celebration of love in its purest form. When thirty-one-year-old Michael starts to act out of character, it gets the attention of his roommate and a woman he has started dating. After denying anything is wrong with him, Michael finally decides to visit a neurologist. His life takes an unexpected turn when he receives a life-altering diagnosis of epilepsy.

Can refocusing conversations between doctors and their patients lead to better health? Despite modern medicine’s infatuation with high-tech gadgetry, the single most powerful diagnostic tool is the doctor-patient conversation, which can uncover the lion’s share of illnesses. However, what...

An approach to ending psychological suffering based on the ancient wisdom tradition of Advaita or self realization. This is a presentation of the essential teaching of this direct path to freedom that focuses on the recognition and realization of the true self. This audiobook identifies the root cause of suffering as the identification with the mind and the belief that the psychological construct that is considered the "person" is actual.

Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur - the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.

Research shows that 1 in 4 adults will have a mental health issue in their lifetime, and yet we're still ill-equipped at work to address this common experience. The HBR Guide to Better Mental Health at Work collects advice from a variety of experts on addressing an array of mental health issues in the workplace, from supporting someone in a panic attack to navigating sensitive conversations to creating systemic and structural supports for all employees. Whether you suffer from a chronic condition or you manage someone who does, you'll find practical advice.

Are you a good boss - or a great one? Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing People (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you master the innumerable challenges of being a manager.

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

Teamwork is often the key to success in sports, school, business, and everyday life. If teammates do not respect themselves and one another, they will struggle to achieve their goals. Handling Teamwork and Respect for Others explores teamwork and respect as virtues, discusses contemporary and historic role models of teamwork and respect, and provides practical advice for readers to create successful, respectful teams.

In today’s era of instant gratification and short-term satisfaction, it seems that many people have all but forgotten the true essence of happiness. Many feel trapped in an endless cycle, often settling for whatever life throws at them rather than relentlessly striving to be more and achieve more. Are you one of those people? Do you feel as if you are always on the verge of throwing in the towel because of an inability to escape the mundane? Perhaps a change in perspective is all you need?

Since the now ubiquitous LIVESTRONG wristbands became available in May 2004, the Lance Armstrong Foundation has raised more than $50 million for cancer survivorship programs, and the signature phrase has become a battle cry for those who fight the disease every day. Now, the Lance Armstrong...

An unapologetic guide for readers who are Black, masc, and bi—unlearning biphobia, coming out, combatting erasure, and embodying your whole self Through cutting social analysis, personal stories, and need-to-know advice, Dear Bi Men reclaims bi+ visibility in a culture of erasure—and...

Stuart Wilde shows you how to develop your intuition and sixth sense and use it to: get in touch with your inner knowing and spiritual power, better understand the relationships in your life, seek out profitable financial opportunities, discover what you need for personal healing, keep you safe...

In a time when AI’s influence is growing exponentially, humanity stands at a crossroads. Will artificial intelligence be the force that elevates society to new heights of innovation and prosperity? Or will it become an uncontrollable power threatening our autonomy, jobs, and existence? Understanding the Artificial Intelligence Paradox takes you deep into the heart of this unfolding battle, revealing the fine line between progress and peril.

Based on his book, Robert L. Leahy, Ph.D., author of the best-selling book The Worry Cure, turns his attention to anxiety. Leahy looks at the origin of anxiety and teaches you how to outsmart your fears for a less stressful life. He lays out the symptoms associated with some of the most common...

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.