Health Care Business

A bold new remedy for the sprawling and wasteful health care industry. In this provocative book, Jonathan Bush, cofounder and CEO of athenahealth, calls for a revolution in health care to give customers more choices, freedom, power, and information, and at far lower prices.

In Physician Leadership, renowned medical leader Dr. Karen J. Nichols delivers a concise guide for busy physicians doing their best to successfully lead people and organizations. The book covers foundational leadership essentials that every physician needs to master to transform themselves from a highly motivated novice leader into an effective, skilled, and productive leader.

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

Listening to Belonging in Healthcare will provide you with practical, research-based guidance to be a better ally for coworkers who are from underrepresented groups. Through this book, you'll learn how to create a more inclusive workplace culture with everyday acts of allyship that help everyone thrive.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

“Leading Healthcare Transformation: Doctors, Nurses, and Managers at the Helm” is an exhaustive analysis of the modern dynamics in the healthcare sector, with a particular emphasis on middle management leadership. It provides a deep dive into the roles, responsibilities, and leadership abilities required by different professionals, including doctors, nurses, and managers.

If you truly want to start an esthetic injectable practice you need a blueprint - a proven plan that eliminates excuses and doubts. Honestly, what you really need is good advice from someone who’s done it before and succeeded. You’ll find that here. This straightforward and easy to implement guide delivers practical and affordable strategies to establish a thriving cosmetic injectable business within a medical or dental practice.

Andy Lazris, MD, is a practicing primary care physician who experiences the effects of Medicare policy on a daily basis. As a result, he believes that the way we care for our elderly has taken a wrong turn and that Medicare is complicit in creating the very problems it seeks to solve. Aging is not a disease to be cured; it is a life stage to be lived. Lazris argues that aggressive treatments cannot change that fact but only get in the way and decrease quality of life.

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

The book is for anyone and everyone who works in healthcare. Written in the practical, easy-to-process style that has become Studer’s trademark - and packed with heartfelt stories that showcase the many gifts of healthcare people - the book will help clinicians and non-clinicians alike to keep their emotional bank accounts full.

When it comes to providing high-quality care in the most efficient, cost-effective way possible, ProvenCare has proven to be the gold standard in the industry. Developed at Geisinger Health System and praised by healthcare leaders worldwide, this pioneering approach provides an essential blueprint for healthcare executives who want to provide higher levels of care for their patients, greater incentives for practitioners, and smarter solutions at lower costs.

As a leader, is it possible to be both successful and humble? Studies show that today's emerging leaders not only prioritize achievement over humility but also see the two as mutually exclusive. Does this signal an existential crisis for healthcare - an industry that, at its essence, is supposed to embody humility and compassion? Thankfully, no, according to Intangibles: The Unexpected Traits of High-Performing Healthcare Leaders, which demonstrates that you can embrace humility and still be excellent at your job.

The Company That Solved Health Care describes the fascinating details of Serigraph's program and shows how any company can achieve similar results. This book is a must-listen for any manager responsible for his or her company's health-care expenses, any academic or thinker involved in the health-care debate, and anyone who wants to better understand why health-care costs have been rising and what can be done to achieve price stability while improving patient care.

The US healthcare system excels in research, innovation, and clinical care, but is failing to keep up with the operational challenges of the digital age. Today’s healthcare organizations face immense financial challenges, and their most valuable resources - people, rooms, and equipment - are being used inefficiently. The result? Long wait times for patients, overstressed staff, underused assets, and poor ROI for organizations.

A lively, clear explanation of the American healthcare reform movement from a noted expert - giving women the tools they need to demand fair and affordable coverage for all people. Founder and CEO of Day Health Strategies Rosemarie Day wants women to recognize their trouble with accessing affordable care as part of a national emergency. Day encourages women throughout the country to share their stories and get involved, and she illustrates how a groundswell of activism, led by everyday women, could create the incentives our political leaders need to change course.

Sick of watching your ideal job go to someone with less experience? Then it’s time to level the playing field! The interview stage is a competition of who will perform better on the day. It is no reflection of who is the best clinician; you met their basic standard for clinical skills with your application so you got an invite to interview, as did the others.

Burnout is among the most critical topics in healthcare as it deprives us of our most important resource - the talents and passion of those who perform the difficult work of caring for patients and their families. The purpose of this work is to provide not only a taxonomy of burnout within the landscape of healthcare, but also to provide pathways for healthcare professionals to guide themselves and their organizations toward changing the culture and systems of their organization.

Healthcare organizations continue to see escalating numbers of cyberattacks. It is no longer a matter of if your organization will be targeted, but when. What is at stake? Everything. Patient lives are at risk when their medical record data is compromised or encrypted by a ransomware attack. The privacy and security of patient information is at risk, as is evident from the hundreds of data breaches that make headlines each year.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

Six Sigma Healthcare delivery means helping improve patient outcomes while driving down the cost of patient care. Doing so empowers healthcare providers to become more productive. Now, more than ever, the healthcare industry needs to embrace the economic value proposition of improving productivity. Healthcare sector can learn a good deal from industries that are working toward the Six Sigma goal. Let's try it in healthcare and see how close we can get.