Health Care Management Leadership

In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share, but about improving lives and communities.

Learn to harness an unconventional tool for leadership success. As the president and chief executive officer of Kindred Healthcare LLC, Ben Breier has witnessed massive disruptions to the healthcare industry. Gaining an early understanding of how to survive disruptions on the baseball field proved to be invaluable when he entered this challenging field. Using techniques honed over the course of his leadership career, Ben has been able to not only survive disruptions but thrive using intentional disruption as a business strategy.

The United States has the most expensive healthcare system in the world. While policy makers have argued over who is at fault for this, the system has been quietly moving toward high-deductible insurance plans that require patients to pay large amounts out of pocket before insurance kicks in. The idea behind this shift is that patients will become better consumers of healthcare when forced to pay for their medical expenses.

Healthcare organizations continue to see escalating numbers of cyberattacks. It is no longer a matter of if your organization will be targeted, but when. What is at stake? Everything. Patient lives are at risk when their medical record data is compromised or encrypted by a ransomware attack. The privacy and security of patient information is at risk, as is evident from the hundreds of data breaches that make headlines each year.

This book is dedicated to the legacy of those men and women who strive to create a better world with their expertise and commitment to providing healthcare services. Physicians Cookbook includes hundreds of proven relationship marketing recipes for success, including the success ingredients of lectures, in-house promotions, event management, health fairs, and much more in order to deliver your valuable services to more patients! My book will walk you down the road to success and assist you to lead your team.