Health Economics

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

We hear it all the time: “Sorry, it was just an accident.” And we’ve been deeply conditioned to just accept that explanation and move on. But as Jessie Singer argues convincingly: There are no such things as accidents. The vast majority of mishaps are not random but predictable and preventable. Singer uncovers just how the term accident itself protects those in power and leaves the most vulnerable in harm’s way, preventing investigations, pushing off debts, blaming the victims, diluting anger, and even sparking empathy for the perpetrators. to account.

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

In 1920, at the end of the last major pandemic, global life expectancy was just over 40 years. Today, in many parts of the world, human beings can expect to live more than 80 years. As a species, we have doubled our life expectancy in just one century. There are few measures of human progress more astonishing than this increased longevity.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

In The Body Economic, Stuckler and Basu mine data from around the globe and throughout history to show how government policy becomes a matter of life and death during financial crises. In a series of historical case studies stretching from 1930s America, to Russia and Indonesia in the 1990s, to present-day Greece, Britain, Spain, and the U.S., Stuckler and Basu reveal that governmental mismanagement of financial strife has resulted in a grim array of human tragedies.

Men’s health is often a topic that is overlooked, under-researched, and misconstrued. By society’s standards, men are taught to “suck it up” and move on, often never speaking about their physical or mental health concerns. Health and Economics for Men serves a comprehensive guide to teach and encourage men to get real about their health, covering topics like diet, sleep, and mental and spiritual healing.

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan cómo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero también padres, profesores y médicos, se convierten así en una especie de «arquitectos de la elección».

The United States was founded on the principle of equal opportunity for all, and this ethos continues to inform the nation's collective identity. In reality, however, absolute equality is elusive. The gap between rich and poor has widened in recent decades, and the United States has the highest level of economic inequality of any developed country. Social class and other differences in status reverberate throughout American life, and prejudice based on another's perceived status persists among individuals and groups.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Let's face it, we all need money in order to live. How we earn it is up to us. Whether you want to work for someone else or start your own business, this book will help you learn how to land that first job, figure out your paycheck, and negotiate a raise.

This book looks at the rich diversity of shopping experiences around the world. It introduces children to similarities found when shopping in different cultures, and honors differences.

In this illustrated, deeply unserious guide to money, Berna Anat—aka the Financial Hype Woman—freaks out her immigrant parents by doing the unthinkable: Talking about money. Loudly. Because we’re done staying silent, anxious, and ashamed about our money. It's time to join the party and finally learn about all the financial stuff that always felt too confusing.

Loneliness has become the defining condition of the 21st century. It is damaging our health, our wealth, and our happiness and even threatening our democracy. Never has it been more pervasive or more widespread, but never has there been more that we can do about it.