Herb Business

This work employs the lessons learned in our audiobook Conflict Resolution in order to analyze the Middle East Conflict, This new landmark audiobook is well worth listening to in order to acquire perspective on this seemingly immutable conflict, as well as a learning process to help you resolve conflicts in your own work and life.

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."