Herb Business

Everybody struggles with something they wish they didn’t. Even simple personal endeavors like losing weight or getting fit can seem overwhelming. And, when it comes to business there are so many elements to coordinate. Yet, some people, leaders, and teams accomplish so much more of what they want than others. Why is that and how can you learn their secret? That is the focus of this book, revealing the secret to why and how some people, teams, and leaders achieve more of their goals and how you can too!

In How to Negotiate Anything, Anywhere, Cohen demonstrates—in an entertaining way—how to negotiate with savvy. Using humorous lessons and insightful anecdotes—and even employing apt imitations of famous personalities and personal acquaintances—Cohen communicates different negotiating strategies and how they can be used.

With his more than three decades of negotiating experience and unique presentation style, Herb's dynamic process will enable you to anticipate, predict, prepare, and successfully respond in all of life's negotiable relationships.

As a master negotiator for more than three decades, Herb Cohen is "the guy the pros go to." Here with wit and wisdom, Herb reveals his conceptual canopy—a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of style (manner and means) over substance (terms and conditions), and using recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner.

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."