Herb Business

This work employs the lessons learned in our audiobook Conflict Resolution in order to analyze the Middle East Conflict, This new landmark audiobook is well worth listening to in order to acquire perspective on this seemingly immutable conflict, as well as a learning process to help you resolve conflicts in your own work and life.

With his more than three decades of negotiating experience and unique presentation style, Herb's dynamic process will enable you to anticipate, predict, prepare, and successfully respond in all of life's negotiable relationships.

As a master negotiator for more than three decades, Herb Cohen is "the guy the pros go to." Here with wit and wisdom, Herb reveals his conceptual canopy—a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of style (manner and means) over substance (terms and conditions), and using recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner.

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."