Human Behavior Business

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.

The Ape in the Corner Office connects with the day-to-day of the workplace because it helps explain what people are really concerned about: How come he got the wing chair with the gold trim? How can I survive as that big ape's subordinate without becoming a spineless yes-man? Why does being a lone wolf mean being a loser? And, yes, why is it that jerks seem to prosper, at least in the short run?

As human beings, we are fascinated by what makes us tick. We know that nature gave us certain biological appetites to ensure our survival, among those the need for water, food, sex, and love, but meeting these alone is not enough to ensure happiness. Scientists, and now managers, are realizing that people have a biological need to experience social rewards like praise, the thrill of innovation, and the satisfaction of acquiring new skills.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

People are what make companies great. Good leaders know this and spend time, effort, and money taking care of the people who work for them so that their business results are phenomenal. So, why is it that so many people are still miserable at work? Experts around the world offer countless ideas and techniques and training for elevating the joy (and performance) of workers. And still, we fail. Things must change.

Zombies to Zealots is a personal rescue kit and clarion call for us all to wake up and call our spirits back into our work. Ask yourself if now is time to reawaken, remember, reconnect, or rehumanize your organization, and get ready to dust off your gifts, face the light, and emerge from the shadows to manifest the right path for your most brilliant contributions.

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential. But to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far reaching.

A brilliant counter-narrative for restoring humanity to the bottom-line, numbers-obsessed culture of the modern, 21st-century workplace.

Culture is complex. It has its own language and nuances that can change in an instant. To build a thriving, sustainable company, business leaders must be intentional in crafting cultures that reflect their core values- well beyond creating posters that simply profess them.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organization, with an eye on the horizon - this is a how-to for forward thinkers like you.

We've been conditioned to separate our personal and professional selves, but work is fundamental to our human experience. Love and worth have a place in work because our humanity and authentic identities make our work better. This book integrates the findings of a quantitative study to better understand feelings of love and worth in the workplace and introduces three paths that allow individuals to create the professional experience they desire for themselves, their teams, and their clients.

The Art of Managing Humans replaces work relations with working relationships, improving leadership through open communication, promoting welfare, worker involvement, and transparency. It is aimed at any manager, executive, and HR person who wants to identify the crucial balance between management and employees and the practical differences it bridges between mediocre companies and successful organizations.

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies.

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

The Ape in the Corner Office connects with the day-to-day of the workplace because it helps explain what people are really concerned about: How come he got the wing chair with the gold trim? How can I survive as that big ape's subordinate without becoming a spineless yes-man? Why does being a lone wolf mean being a loser? And, yes, why is it that jerks seem to prosper, at least in the short run?

Most American corporations invest money, time, and energy in diversity, equity, and inclusion, popular terms that realistically bear little weight. Companies say they want to hire people from a wide array of backgrounds, but do they even know what a diverse workforce looks like? Why do so many companies fail in creating and cultivating an environment that truly embraces diversity and its benefits?

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.

In The Happiness Index: Why Today's Employee Emotions Equal Tomorrow's Business Success, cofounder and CEO of The Happiness Index Matthew Phelan delivers a fascinating dive into data from over 100 countries and 2 million human beings that helps us understand what really drives our engagement and happiness at work. In the book, you'll learn that "engagement" is what our brains need, and "happiness" is what our hearts need.