Human Behavior Business

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

The Ape in the Corner Office connects with the day-to-day of the workplace because it helps explain what people are really concerned about: How come he got the wing chair with the gold trim? How can I survive as that big ape's subordinate without becoming a spineless yes-man? Why does being a lone wolf mean being a loser? And, yes, why is it that jerks seem to prosper, at least in the short run?

Most American corporations invest money, time, and energy in diversity, equity, and inclusion, popular terms that realistically bear little weight. Companies say they want to hire people from a wide array of backgrounds, but do they even know what a diverse workforce looks like? Why do so many companies fail in creating and cultivating an environment that truly embraces diversity and its benefits?

The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.

“This is the end of the world as we’ve known it,” Kurt Andersen writes in Reset. “But it isn’t the end of the world.” In this smart and refreshingly hopeful book, Andersen–a brilliant analyst and synthesizer of historical and cultural trends, as well as a bestselling novelist and...

What is the relevance of morality today? Eden Collinsworth enlists the famous, the infamous, and the heretofore unheard-of to unravel how we make moral choices in an increasingly complex—and ethically flexible—age. To call these unsettling times is an understatement: our political leaders...

They say you can’t teach an old dog new tricks. And if you believe people don’t change, then you would be right. In a world where instability is constant and exhausting, learning curves are endless, and transformation is the buzzword of the day, the challenge is actually this: people don’t like change. This groundbreaking book turns the dog in that demoralizing axiom on its head. When leaders step up to create an organizational culture that encourages positive shifts, and team members realize how beneficial change can be, people do change . . . and for the better.

In The Happiness Index: Why Today's Employee Emotions Equal Tomorrow's Business Success, cofounder and CEO of The Happiness Index Matthew Phelan delivers a fascinating dive into data from over 100 countries and 2 million human beings that helps us understand what really drives our engagement and happiness at work. In the book, you'll learn that "engagement" is what our brains need, and "happiness" is what our hearts need.

This is a simplification of topics and subtopics under organizational effectiveness into everyday, current, and easy-to-understand language. Notwithstanding, you will find topics like organization culture, employee engagement, team dynamics, organizational structure, change management, and even the concept of organizational effectiveness easier to comprehend as you work or go about your usual activities. You will also understand why organizational effectiveness is one of the duties of human resource professionals.

Ignite your employees and infuse a real connection within your teams! Forge new partnerships utilizing field-tested ceremonies that promote human connection! Dare to set an intention which will transform your workplace! Connection within a team doesn’t happen by accident; it happens with intention. With actionable skill building activities which elevate emotional and spiritual intelligence (EQ and SQ), Amy Lynn Durham gives you step-by-step tools to help improve employee morale—and profitability.