Human Behavior

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

What sets this comprehensive guide apart from other publications is its holistic approach. It delves into the realms of psychology, sociology, neurology, and anthropology, weaving together a tapestry of knowledge that provides a comprehensive understanding of human nature. With the author's expertise and scholarly research, this book paints a vivid picture of the human mind and offers practical insights that can be applied in real-life situations.

“This book will make a world of difference in the lives of people with OCD.” —Eric Hollander, M.D., Compulsive, Impulsive & Anxiety Disorders Program, Mt. Sinai School of Medicine The definitive classic that has helped more than 400,000 people defeat obsessive-compulsive behavior, with...

Do you wish to know the secrets to influence people’s thoughts, feelings, and behavior? Do you wish that you could easily win over friends and leverage your relationships to get what you want? The solution to these problems is to learn the insidious persuasion techniques that are used by some of the most successful people in the world. Psychology of Persuasion is full of tricks and techniques that will have an immediate and tangible impact on your ability to influence people.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

Learn to identify—and combat—Systemic Shame, the feeling of self-hatred and disempowerment that comes from living in a society that blames individuals for systemic problems, with this invaluable resource from the social psychologist and author of Unmasking Autism. Systemic Shame is the...

Powerful techniques to influence decisions, Learn exactly what to say and convince people to get what you want do you struggle dealing with people to trigger desired action? Do you think you lack effective communication skills to convince people? Do people ignore or reject your offer and life seems unfair to you? Do you often dream about getting a magic wand that you show to people and get what you want from them? If answer to any or all of the above answers is yes, then you are on the right place now.

An "introduction to the nonfascist life" (Michel Foucault, from the Preface) When it first appeared in France, Anti-Oedipus was hailed as a masterpiece by some and "a work of heretical madness" by others. In it, Gilles Deleuze and Félix Guattari set forth the following theory: Western...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

What if grasping your feelings—and the sentiments of your romantic partner—could entirely revolutionize your bond? When worry infiltrates romance, it can generate separation, miscommunication, and emotional strain. Yet it can also transform into a gateway toward enhanced self-knowledge, more robust dialogue, and a richer connection. Anxiety in Love & How to Analyze Human Emotions serves as a caring resource crafted to assist you in traversing the emotional terrain of romance with insight, understanding, and assurance.

From a New York Times bestselling author comes the gripping, untold history of science's darkest secrets, "a fascinating book [that] deserves a wide audience" (Publishers Weekly, starred review). Science is a force for good in the world—at least usually. But sometimes, when obsession gets the...

A controversial call to arms, Against Empathy argues that the natural impulse to share the feelings of others can lead to immoral choices in both public policy and in our intimate relationships with friends and family. Most people, including many policy makers, activists, scientists, and...

This groundbreaking book explores the revolution in psychotherapy that brought an understanding of the social nature of people's brains into a therapeutic context. Louis Cozolino is a master at synthesizing neuroscience and demonstrating how it applies to psychotherapy practice. Here, he argues that all forms of psychotherapy are successful to the extent to which they enhance change in relevant neural circuits.

“A terrific book, witty and lucid, and brimming with provocative conjectures.” (Wall Street Journal) from the author of the acclaimed New York Times bestseller Genome Brilliantly written, The Red Queen compels us to rethink everything from the persistence of sexism to the endurance of...

Archbishop Desmond Tutu, Nobel Peace Prize winner, Chair of The Elders, and Chair of South Africa’s Truth and Reconciliation Commission, along with his daughter, the Reverend Mpho Tutu, offer a manual on the art of forgiveness—helping us to realize that we are all capable of healing and...

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

The human brain is an impossibly complex and delicate instrument—capable of extraordinary calculations, abundant creativity, and linguistic dexterity. But the brain is not just the most brilliant of evolutionary wonders. It's also one of the most bizarre. This book shows a whole other side of how brains work—from the patient who is afraid to take a shower because she fears her body will slip down the drain to a man who is convinced he is a cat and a woman who compulsively snacks on cigarette ashes.

Solution focused brief therapy (SFBT) is a therapeutic approach that focuses on the client's hoped-for future instead of their ongoing problems. Elliott E. Connie and Adam S. Froerer are the founders of The Solution Focused Universe and are two of the most respected and innovative experts in...

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.