Human Behavior

Learn the most effective observation techniques and how they can influence your interactions with others; find out the different facial expressions and how to decode them; understand how someone’s posture and gestures can give away their emotions, and more!

The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the tension between these two mental gears.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.

Building on its successful predecessors, the third edition of The Field Guide to Understanding ’Human Error’ will help you understand a new way of dealing with a perceived 'human error' problem in your organization. It will help you trace how your organization juggles inherent trade-offs between safety and other pressures and expectations, suggesting that you are not the custodian of an already safe system.

Have you ever wondered how you can decode people's facial expressions? Are you interested in learning what different gestures and postures mean? Do you want to know how to detect lies and deceit? While you can’t read people’s minds, you can learn to read people like a book by observing and accurately interpreting their non-verbal cues. These skills are crucial if you wish to become a more effective communicator and gain insight into other people’s thoughts and feelings.

The art of reading people is much more of a science! You too can learn this skill, which will allow you to know what people are thinking without them saying a word and even predict their behavioral patterns.

In Dark Psychology, Manipulation, Psychological Warfare & Body Language, you'll unlock the secrets of dark psychology and transform the way you understand people.

Mysteries of the Social Brain describes the scientific underpinnings of human behavior and values. Through the retelling of fascinating clinical stories of people with neurological conditions, this book explores the parts of the brain that allow humans to thrive as social and creative beings. The authors reveal the relevance of our brain circuits to our well‑being―and the well‑being of our societies―and show what happens when changes in our brain circuitry drive changes in empathy, altruism, moral beliefs, and creativity.

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. It also explores topics that listeners will relate to, but often misunderstand, such as "opposites attract", "people use only 10% of their brains", and "handwriting reveals your personality", and provides a "mythbusting kit" for evaluating folk psychology claims in everyday life.

NEW YORK TIMES BESTSELLER The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough? “Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking...

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

Manipulation is a powerful tool, and it's not always easy to spot a manipulator. Manipulators can be very convincing, and they often get away with their behavior because people don't know how to spot them. But with the right tools and knowledge, we can learn how to protect ourselves. That’s where this audiobook comes in—it will help you learn how to analyze people and master human behavior, so you can spot a manipulator from a mile away! With this information, you can help protect yourself and those around you from being taken advantage of.

Can reading a book make you more rational? Can it help us understand why there is so much irrationality in the world? Steven Pinker, author of Enlightenment Now (Bill Gates’s "new favorite book of all time”) answers all the questions here Today humanity is reaching new heights of...

From a pioneer in the field of mental health comes a groundbreaking book on the healing power of "mindsight," the potent skill that allows you to make positive changes in your brain–and in your life. Foreword by Daniel Goleman, author of Emotional Intelligence Is there a memory that...

The human brain is an impossibly complex and delicate instrument—capable of extraordinary calculations, abundant creativity, and linguistic dexterity. But the brain is not just the most brilliant of evolutionary wonders. It's also one of the most bizarre. This book shows a whole other side of how brains work—from the patient who is afraid to take a shower because she fears her body will slip down the drain to a man who is convinced he is a cat and a woman who compulsively snacks on cigarette ashes.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Dr. Andrew Huberman, host of the world’s leading health podcast, Huberman Lab, and neuroscientist and tenured professor at Stanford School of Medicine, introduces Protocols, an essential guide to improving brain function, enhancing mood and energy, optimizing bodily health and physical...

Confessions of a Sociopath is both the memoir of a high-functioning, law-abiding (well, mostly) sociopath and a roadmap -- right from the source -- for dealing with the sociopath in your life. As M.E. Thomas says of her fellow sociopaths, “We are your neighbors, your coworkers, and quite...

Wall Street Journal Bestseller From the acclaimed author of Turn the Ship Around!, former US Navy Captain David Marquet, comes a radical new playbook for empowering your team to make better decisions and take greater ownership. As a leader in today's networked, information-dense business climate...