Human Behavior

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

Powerful techniques to influence decisions, Learn exactly what to say and convince people to get what you want do you struggle dealing with people to trigger desired action? Do you think you lack effective communication skills to convince people? Do people ignore or reject your offer and life seems unfair to you? Do you often dream about getting a magic wand that you show to people and get what you want from them? If answer to any or all of the above answers is yes, then you are on the right place now.

Learn to identify—and combat—Systemic Shame, the feeling of self-hatred and disempowerment that comes from living in a society that blames individuals for systemic problems, with this invaluable resource from the social psychologist and author of Unmasking Autism. Systemic Shame is the...

Most people traditionally train only the conventional aspects of their abilities, they focus on the technical skills of a task. However there is another layer, an emotional and behavioral set of factors which can really make the biggest impact on the results you can achieve. That is where neuro-linguistic programming comes in. NLP techniques are designed to help you tap into those top level mindsets when required. But most people aren't equipped with the right strategies or outlook on NLP to really make it work.

An "introduction to the nonfascist life" (Michel Foucault, from the Preface) When it first appeared in France, Anti-Oedipus was hailed as a masterpiece by some and "a work of heretical madness" by others. In it, Gilles Deleuze and Félix Guattari set forth the following theory: Western...

Violence and the Sacred is Rene Girard's landmark study of human evil. Here Girard explores violence as it is represented and occurs throughout history, literature, and myth. Girard's forceful and thought-provoking analyses of Biblical narrative, Greek tragedy, and the lynchings and pogroms propagated by contemporary states illustrate his central argument that violence belongs to everyone and is at the heart of the sacred.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

Manipulation is a powerful tool, and it's not always easy to spot a manipulator. Manipulators can be very convincing, and they often get away with their behavior because people don't know how to spot them. But with the right tools and knowledge, we can learn how to protect ourselves. That’s where this audiobook comes in—it will help you learn how to analyze people and master human behavior, so you can spot a manipulator from a mile away! With this information, you can help protect yourself and those around you from being taken advantage of.

If you want to discover the techniques people may use to successfully manipulate you or someone close to you, then pay attention...In this audiobook, you'll discover how you can be a master of manipulation to help you get what you want out of life. You will hear about the three steps of manipulation, including analysis, manipulation, and persuasion. You will also be given very clear facts about why each step is necessary, how it works, and what is required to make it work.

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Solution focused brief therapy (SFBT) is a therapeutic approach that focuses on the client's hoped-for future instead of their ongoing problems. Elliott E. Connie and Adam S. Froerer are the founders of The Solution Focused Universe and are two of the most respected and innovative experts in...

The human brain is an impossibly complex and delicate instrument—capable of extraordinary calculations, abundant creativity, and linguistic dexterity. But the brain is not just the most brilliant of evolutionary wonders. It's also one of the most bizarre. This book shows a whole other side of how brains work—from the patient who is afraid to take a shower because she fears her body will slip down the drain to a man who is convinced he is a cat and a woman who compulsively snacks on cigarette ashes.

“This book will make a world of difference in the lives of people with OCD.” —Eric Hollander, M.D., Compulsive, Impulsive & Anxiety Disorders Program, Mt. Sinai School of Medicine The definitive classic that has helped more than 400,000 people defeat obsessive-compulsive behavior, with...

The book we need NOW to avoid a social recession, Murthy’s prescient message is about the importance of human connection, the hidden impact of loneliness on our health, and the social power of community. Humans are social creatures: In this simple and obvious fact lies both the problem and the...

#1 NEW YORK TIMES BESTSELLER The Pulitzer Prize–winning author of Evicted reimagines the debate on poverty, making a “provocative and compelling” (NPR) argument about why it persists in America: because the rest of us benefit from it. A BEST BOOK OF THE YEAR: The New Yorker, The New...

This classic work on the rules of sex -- updated for a new generation -- is still as provocative as the day it was published, providing simple explanations for any and all questions about what happens in the bedroom. Sex isn't as complicated as we make it. In Sperm Wars, evolutionary biologist...

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...