Human Behavior

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

In Dark Psychology, Manipulation, Psychological Warfare & Body Language, you'll unlock the secrets of dark psychology and transform the way you understand people.

The art of reading people is much more of a science! You too can learn this skill, which will allow you to know what people are thinking without them saying a word and even predict their behavioral patterns.

Now revised and expanded with five new chapters for the 10th anniversary of its 2015 publication, the beloved classic on truly human leadership “Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.”...

Dr. Andrew Huberman, host of the world’s leading health podcast, Huberman Lab, and neuroscientist and tenured professor at Stanford School of Medicine, introduces Protocols, an essential guide to improving brain function, enhancing mood and energy, optimizing bodily health and physical...

Learn the most effective observation techniques and how they can influence your interactions with others; find out the different facial expressions and how to decode them; understand how someone’s posture and gestures can give away their emotions, and more!

The human brain is an impossibly complex and delicate instrument—capable of extraordinary calculations, abundant creativity, and linguistic dexterity. But the brain is not just the most brilliant of evolutionary wonders. It's also one of the most bizarre. This book shows a whole other side of how brains work—from the patient who is afraid to take a shower because she fears her body will slip down the drain to a man who is convinced he is a cat and a woman who compulsively snacks on cigarette ashes.

NEW YORK TIMES BESTSELLER The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough? “Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking...

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

Building on its successful predecessors, the third edition of The Field Guide to Understanding ’Human Error’ will help you understand a new way of dealing with a perceived 'human error' problem in your organization. It will help you trace how your organization juggles inherent trade-offs between safety and other pressures and expectations, suggesting that you are not the custodian of an already safe system.

Have you ever wondered how you can decode people's facial expressions? Are you interested in learning what different gestures and postures mean? Do you want to know how to detect lies and deceit? While you can’t read people’s minds, you can learn to read people like a book by observing and accurately interpreting their non-verbal cues. These skills are crucial if you wish to become a more effective communicator and gain insight into other people’s thoughts and feelings.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

The “groundbreaking, magisterial, alarming”(Financial Times) exposé of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior The heady optimism of the Internet’s early days has turned dark. Surveillance...

The bestselling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" (Bloomberg News) collection of writings from The New Yorker. What is the difference between choking and panicking? Why are...

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. It also explores topics that listeners will relate to, but often misunderstand, such as "opposites attract", "people use only 10% of their brains", and "handwriting reveals your personality", and provides a "mythbusting kit" for evaluating folk psychology claims in everyday life.

Can reading a book make you more rational? Can it help us understand why there is so much irrationality in the world? Steven Pinker, author of Enlightenment Now (Bill Gates’s "new favorite book of all time”) answers all the questions here Today humanity is reaching new heights of...

“The world needs this book.” — New York Times bestselling author Brené Brown An instant New York Times bestseller Named a Best Book of the Year by NPR and Financial Times From the #1 New York Times–bestselling author of When and Drive, a new book about the transforming power of our most...

Confessions of a Sociopath is both the memoir of a high-functioning, law-abiding (well, mostly) sociopath and a roadmap -- right from the source -- for dealing with the sociopath in your life. As M.E. Thomas says of her fellow sociopaths, “We are your neighbors, your coworkers, and quite...