Identity Marketing

Who am I? It's a question we all ask ourselves at some point. Depending on the season we focus our identity on our job performance, marital status, personality type, or social network, among other options. However, there's a larger question to consider. Who does the Bible tell me I am in Christ? From the wisdom and perspective of insightful authors, we'll seek to answer this question by: exposing our false notions of identity; understanding the biblical truth of our identity in Christ; and reflecting on what it looks like to live in our new (and true) identity.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.