Innovation Motivation
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The Unconventionals
- How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too
- Auteur(s): Mike O'Toole, Hugh Kennedy
- Narrateur(s): Mike O'Toole, Hugh Kennedy
- Durée: 1 h et 53 min
- Version intégrale
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What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the...
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The Unconventionals
- How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too
- Narrateur(s): Mike O'Toole, Hugh Kennedy
- Durée: 1 h et 53 min
- Date de publication: 2021-03-23
- Langue: Anglais
- What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the...
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