Innovation Strategy

Beneath the thunder of artillery and the roar of aerial dogfights, another war was unfolding—one fought in silence, in shadows, and behind sealed doors. The Secret Labs of WWII unveils the hidden world of scientific and technological warfare that helped determine the fate of nations. From bomb-ravaged Europe to the deserts of New Mexico, the book takes you inside the clandestine facilities where intellect rivalled infantry, and innovation became as deadly as any bullet.

In five case studies of US Army doctrine, Campbell pits military realism against bureaucratic and cultural perspectives in three key areas - nuclear versus conventional warfare, preferences for offense versus defense, and COIN missions - and finds that the army has been more doctrinally flexible than those perspectives would predict. He demonstrates that decision makers, while vowing in the wake of Vietnam to avoid (COIN) missions, nonetheless found themselves adapting to the geopolitical realities of fighting “low intensity” conflicts.

The Five Letter F Word™ brings culture center stage in creating a strategy to allow you to innovate. You gain insight into several key areas that often lead to busy teams not delivering the expected growth. With these insights are tools to define a meaningful strategy, how to prioritize, and how to get things done.

Here's how you can increase and sustain organic revenue and profit growth, whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results. But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

Introducing "Displaced to Realigned: The Proven Skills Pitch Strategy to Land the Right Role with Intention" by Ajayi Pickering-Haynes—an innovative blend of self-help and career development that transcends the conventional boundaries of job hunting rhetoric. In this groundbreaking audiobook, Ajayi shares his transformative journey from displacement to realignment after experiencing a job layoff in September 2023. But instead of succumbing to defeat, Ajayi leveraged this setback as an opportunity for growth and innovation.