Innovation Strategy

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller...

If talent is the leading indicator of whether a business is up or down, a success or a failure (and it is) . . . do you know how to accurately judge raw human talent? Understand a person's unique combination of traits? Develop that talent? Convert what supposedly are "soft" subjective judgments...

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking...

In five case studies of US Army doctrine, Campbell pits military realism against bureaucratic and cultural perspectives in three key areas - nuclear versus conventional warfare, preferences for offense versus defense, and COIN missions - and finds that the army has been more doctrinally flexible than those perspectives would predict. He demonstrates that decision makers, while vowing in the wake of Vietnam to avoid (COIN) missions, nonetheless found themselves adapting to the geopolitical realities of fighting “low intensity” conflicts.

'Achieving net zero will be the most amazing thing humankind has ever done.' - Bill Gates In 2010, Bill Gates first came up with the term 'Innovating to Zero' to advocate a nuclear energy technology that would be safe and reliable, and have zero emissions. From its early use as a placeholder in...

A blueprint for the bottom-up revival that is so sorely needed in cities across America. To thrive in this day and age, cities must create innovation economies of their own. Tech jobs, venture capital, and R&D are concentrated in a handful of big coastal cities, while the broad middle of the...

Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, international bestselling author and...

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results. But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.

Introducing "Displaced to Realigned: The Proven Skills Pitch Strategy to Land the Right Role with Intention" by Ajayi Pickering-Haynes—an innovative blend of self-help and career development that transcends the conventional boundaries of job hunting rhetoric. In this groundbreaking audiobook, Ajayi shares his transformative journey from displacement to realignment after experiencing a job layoff in September 2023. But instead of succumbing to defeat, Ajayi leveraged this setback as an opportunity for growth and innovation.