International Business

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Making Futures brings together 18 young entrepreneurs from 14 countries doing incredible work across the continent. Their stories are both inspirational and aspirational, providing a template for listeners who might be interested in embarking on their own entrepreneurial journey, and allowing others to see the incredible energy and work that is happening across the continent.

In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople a step-by-step system to manage and recognize for themselves the cultural factors that affect international relationships and global partnerships. Using the new method of cultural analysis created by Deirdre Mendez, international managers can solve problems and create cultural synergies that produce the most productive international teams, projects, and alliances.

Can You Be Fluent In Success? Damian McGrath has experienced a life of trial and success through a career coaching professional international rugby across the world. In this book Damian looks back at his life and relates his wisdom and accomplishments, in coaching, to succeeding in life and business.

Suomalaisen yritysjohtajan amerikkalainen unelma - ja sen karu kääntöpuoli. Syyskuussa 2009 yritysjohtaja Tapani Koivunen istui lentokoneessa matkalla Chicagosta Oklahomaan. Kone oli U. S. Marshalin, ja Koivusen ranteita hiersivät käsiraudat. Kaikki sai alkunsa vuosituhannen alussa, kun Koivunen halusi rakentaa elintarviketeollisuusyrityksen Viroon. Hanke kaatui ahneuteen, kun amerikkalaiset yhtiökumppanit kavalsivat yrityksen varat. Heidän rikoksensa johdosta yhtiön toimitusjohtaja Koivunen pidätettiin Chicagon lentokentällä.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

Die Digitalisierung war erst der Anfang. Jetzt startet die größte Revolution der Menschheitsgeschichte. Flugtaxis, autonome Fahrzeuge, 3D-gedruckte Häuser, Fleisch aus dem Labor - was nach Science-Fiction klingt, ist bereits Realität. Wir stehen an der Schwelle eines neuen Zeitalters: Auf der Basis der Digitalisierung werden Technologien wie künstliche Intelligenz, 3D-Druck, 5G, Quantencomputer und synthetische Biologie unsere Welt tiefgreifend verändern.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents.

The economy isn’t just for the economists to debate on. All of us are affected by its ups and downs—global recession, rise in interest rates, or hike in food prices. But do we understand the principles at work and how and why they really affect us? Day to Day Economics is an...

From Amartya Sen to Aamir Khan, Raghuram Rajan, Sachin Tendulkar, His Holiness the Dalai Lama, Pranab Mukherjee, Arun Jaitley, Nirmala Sitharaman and Sania Mirza among others, in this book eminent journalist Sonia Singh opens a window to the myriad worlds of these stalwarts, who share...

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse...

An urgent manifesto for global democracy from Joshua Wong, the 23-year-old phenomenon leading Hong Kong's protests - and Nobel Peace Prize nominee - with an introduction by Ai Weiwei With global democracy under threat, we must act together to defend out rights: now. When he was 14, Joshua Wong...

The 2014 Lok Sabha elections saw the involvement of India's youth like never before. They were debating inside classrooms, sitting for dharnas on the street, having conversations in offices and on social media. The election in 2014 saw 150 million young voters---and the highest number of...

An entertaining and surprising ride through an India you thought you knew...

This book presents a compilation of 10 essays on some of the most influential judgments’ that were passed by the Supreme Court of India and proved to be life-altering for the common man and the democracy of the nation. These judgments by the Indian Judiciary proved that the nation’s legal...

Unabridged, 9 hours Read by TBD "America's best governor" (Ross Douthat, The New York Times) offers a plan for limited but effective government, before it's too late...

America will remain the world’s only superpower for the foreseeable future. But what sort of superpower? What role should America play in the world? What role do you want America to play? Ian Bremmer argues that Washington’s directionless foreign policy has become prohibitively expensive...

In his 1996 #1 New York Times bestseller We’re Right, They’re Wrong, political strategist James Carville eviscerated the Republican economic agenda and debunked many of the GOP’s ludicrous positions on national issues such as health care, welfare, tax reform, and economic growth. Now...