International Business

The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews We may think we know our politicians, but we know very little about the people who create them...

A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only...

Many leaders today are stuck trying to keep up a blistering pace that is unsustainable and likely to lead to burnout. If you are looking to build leadership that remains resilient in the face of adversity, helps you manage setbacks, and compels you to perform at your absolute best, professionally and personally, The Endurance Leader model can help you achieve it.

The Accidental Business Nomad is an unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization.

Digitalisierung, (De-)Globalisierung - unsere Welt befindet sich in einem Zustand der totalen Beschleunigung. Doch was bedeutet das für den Einzelnen? Welche Jobs werden in Zukunft relevant, welche Fähigkeiten gefragt sein und wie sollte man sich positionieren? Das Future Proof Mindset bietet erstmals Hilfe für eine erfolgreiche Navigation in einer unsicheren Welt, mit Strategien, um sich "future proof", also zukunftssicher zu machen.

Can You Be Fluent In Success? Damian McGrath has experienced a life of trial and success through a career coaching professional international rugby across the world. In this book Damian looks back at his life and relates his wisdom and accomplishments, in coaching, to succeeding in life and business.

Is India ready to emerge as a world leader? Our times are characterized not by estranged Superpowers building formidable arsenals but by engaged societies building a robust global economy. Emerging countries are redefining the geo-economic (and geopolitical) dynamic. The twenty-first century...

Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era. Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

A simple guide to understanding economics. If you are baffled by continuing debates about inflation, unemployment or tax systems then Idiot's Guides: Economics is the audiobook for you. The power of economics to affect everyone's lives has become increasingly important in recent years, so...

The charming and original story of a small, declining community’s struggle to survive in the shadow of an all-consuming metropolis, from from the multi-million copy bestselling author of The Hundred-Year-Old Man Who Climbed Out of the Window and Disappeared. All over the world, people sleep...

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

Facebook, one of the world’s biggest social media platforms, has become such a force to be reckoned with in the recent past that it will be launching a cryptocurrency known as Libra that is meant to empower billions of people who do not have bank accounts and could benefit greatly from the use of this currency. This is a game changer, and you need to realign yourself if you want to tap into what Facebook seeks to achieve.

What if you could control hundreds of shares of stock, without having to invest tens of thousands of dollars? What if you could earn $200 profit on a single options trade that only required you to put $100, $200, or $300? It’s true, unlike stock trades that require big money just to get started, options trading gives huge returns on investment. And it all works through leverage; you control 100 shares of stock without ever having to own it. Get over your fear of complex options trading by following this guide designed for complete beginners.

Rhetorik Training: Die Kunst der Kommunikation lernen. Mit gezielten rhetorischen Techniken selbstbewusst und schlagfertig Reden, Kommunizieren und Überzeugen. (Ausstrahlung, Gestik, Mimik, Körpersprache, Stimme, Überzeugungskraft, Kommunikation) Vor Publikum zu sprechen ist nicht immer einfach. Viel zu oft sind wir unsicher, ob der Vortrag beim Publikum so ankommt, wie wir uns das vorstellen. Leiden Sie auch an dieser und ähnlichen Ängsten?

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

Digitalisierung ist wichtig und alle machen mit. Doch in der Praxis bleiben die Ergebnisse weit hinter den Erwartungen zurück. Widerstände, Unwissenheit, Angst, Politik: Die digitale Transformation scheitert nicht an der Technik, sondern an der Organisation. All das Neue nützt nichts, wenn Hunderte von Mitarbeitenden damit nichts anfangen können. Ömer Atiker zeigt, welches die wirklichen Probleme bei der Digitalisierung sind und wie sie gelöst werden. Er liefert zu Situationen des geschäftlichen Alltags ganz konkrete Maßnahmen, mit denen Führungskräfte ihre Belegschaft in Bewegung bringen.

Differences are the spice of life! But cultural differences can also be the source of embarrassing gaffes and miscommunication for business and social travelers alike. No one wants to make a cross-cultural blunder--especially one that could have consequences for crucial partnerships or even your entire organization. But when you seek to understand the origins of these cultural distinctions and develop strategies to cope with them, you'll find that you can navigate any culture--whether virtually or in person--with ease.

The tumultuous changes of the past decade, including China's economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Leadership 2030 uncovers six megatrends that will dramatically impact organizations' markets, cultures, systems, and processes.

Worthless, Impossible, and Stupid is about how enterprising individuals see hidden value in situations where others do not, use that perception to develop products and services that people initially don't think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. Amazingly, this process repeats itself in one form or another countless times a day all over the world.