Internet Marketing

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are...

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

Tweet your company to the top of the market with a tailored approach to Twitter. Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up-to-date information on trends in social media, branding, and competitive research.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Sie wollen Ihre Träume und Ihre finanzielle Freiheit verwirklichen? Fangen Sie jetzt damit an! Mit Hilfe dieses Hörbuchs geben wir Ihnen ein todsicheres System, dass Ihnen jeden Monat ein konstantes Einkommen generiert. Sie brauchen dafür keine Vorkenntnisse. Hier erfahren Sie Schritt für Schritt was Sie benötigen und verstehen müssen, um dieses Ziel zu erreichen.

Quick Influencer and Community Management provides essential insights and actionable tips for effectively engaging with influencers and fostering vibrant online communities. This guide covers the fundamentals of building authentic relationships, driving meaningful interactions, and amplifying brand presence through strategic partnerships and community engagement. Ideal for those looking to make a swift impact in the digital space.

Descubre las estrategias de promoción de marketing online y los sistemas secretos utilizados tanto por grandes compañías como por vendedores desconocidos. ¿Has terminado comprando un producto que no necesitabas o que nunca funcionó como lo esperabas? Descubre cómo puedes utilizar sitios conocidos para tu propio beneficio, como por ejemplo Shopify, Amazon, Instagram y Pinterest.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Informationsprodukte sind derzeit das heißeste Thema im Internet. Alles in der Welt dreht sich um Informationen und wer die neuesten und genauesten Informationen hat, der macht das meiste Geld. Viele Menschen stehen unter Zeitdruck und versuchen, Arbeit, Alltag und soziales Leben unter einen Hut zu bringen. Sie suchen Leute, die ihnen Informationen zur Verfügung stellen. Wie viele wollen sie sofortige Befriedigung, sie wollen nicht warten, bis ein Produkt geliefert werden kann.

El SEO es clave en las estrategias que se implementan para lograr posicionarse en línea. Cada acción que se pone en marcha aumenta las probabilidades de tener más visibilidad en el sitio web, logrando mantenerlo más alto que la competencia. Así aumenta la visibilidad, el tráfico, la tasa de conversión y el retorno de inversión.

Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.