Internet Marketing

As a social media-savvy lawyer, professor, and marketing consultant, Ethan Wall knows how to turn social media into a powerful business development tool – all while staying compliant with ethics rules. Having taught thousands of lawyers and helped countless firms grow their client base, I've distilled my insider knowledge into this book.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

Struggling to grow your business, while you’ve seen your competitors find success easily? Or have your followers have become stale, and there’s been a lack of engagement? The truth is delivering outstanding content is time consuming and often with no results in sight. However with a solid understanding and framework the process becomes much easier. With a great marketing strategy you will get much more traffic, attention, and customers.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

Here’s some of what just happened: Millions of ordinary, sensible people came into possession of computers. These machines had wondrous powers, yet made unexpected demands on their owners. Telephones broke free of the chains that had shackled them to bedside tables and office desks. No one was...

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

Consider anybody you know and record the substantial qualities that make that individual interesting to you and unmistakably separate to different individuals you know. Similarly, a brand, for example, Coke or Persil, may have a physical size, shading, and weight. In humans, too, there are noticeable qualities like attire, hair shading, stature, construct, and so on. Then, consider the components of the individual that are, maybe, not as easily obvious. This might be their attitude, character, understanding, and comical inclination - you get the idea.

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

While starting an Amazon FBA business is not hard or complex, maintaining a successful one is. That’s where this audiobook comes in. It’s a comprehensive instruction manual for everyone who wants to build a profitable company. Inside, you’ll discover secrets that will ensure your success and strategies you won’t find anywhere else.

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

Affiliate-Marketing ist ein Business, das nahezu jeder für sich entwickeln kann. Dieses Hörbuch führt Sie Schritt für Schritt an Ihr eigenes passives Einkommen mit Affiliate-Marketing heran: von den Grundlagen über die Methoden bis hin zum Aufbau eines eigenen Geschäftsmodells. Autor Jan Schust ist Affiliate der ersten Stunde und Betreiber erfolgreicher Partnerprogramme. Seit rund 20 Jahren beschäftigt er sich täglich mit Affiliate-Marketing und hält für Neulinge wie Profis zahlreiche wertvolle Expertentipps bereit.

Create amazing business opportunities with the power of social media! If you're looking for real ways to earn money, or grow your business with social media, a system that's flexible and works whether you're just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should listen to this book. With Social Media: Master Strategies for Social Media Marketing, you will understand how Social Media is shaping business today - and why it is so effective. You'll find out why it's essential to use Facebook, Instagram, Twitter, and YouTube to promote your company - and to build an online community!

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of - much less master - the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google Plus, YouTube, Pinterest, and more. Whether you're just starting to create an audience or looking to refine your online presence, this guide will equip you with the essential tools you'll need to succeed.

Throughout this book, you’ll learn how to understand your audience, craft a content strategy, and master the techniques of photography, video editing, and storytelling. You’ll also discover how to leverage social media platforms effectively, create visually appealing content, and analyze the performance of your creations