Machine Business

A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head. We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we -- the everyday people...

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

Navigating the AI landscape can be intimidating, especially for non-technical leaders. But no matter your experience level, this book and its Companion Workbook are here to help!

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

In AI and the Octopus Organization: Building the Superintelligent Firm, leading futurist Jonathan Brill and innovation expert Stephen Wunker unveil a groundbreaking vision for how organizations must evolve to survive and thrive in the age of artificial intelligence. Drawing inspiration from the octopus, an ancient creature noted for both rapid adaptation and distributed intelligence, the authors show that only businesses that rewire their structure, leadership, and decision-making can unlock AI's full potential.

Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses, and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything, you'll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after, bulletproof problem solver who can tackle challenges at which others balk.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Découvrez "Libérer la Puissance Commerciale de l’IA avec une Efficacité de Niveau Supérieur", le guide ultime pour transformer les entreprises à l’ère du numérique grâce à l'intelligence artificielle (IA). Ce livre captivant dévoile les mystères de l'IA, explorant ses multiples facettes, des simples applications quotidiennes aux avancées technologiques révolutionnaires. Abordez les diverses utilisations de l’IA dans divers secteurs, bien au-delà de la technologie.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

Ya seas un emprendedor aspirante, un propietario de negocio establecido que busca aumentar las ventas, o alguien que busca formas nuevas e innovadoras de generar ingresos adicionales, Máquina de Dinero ChatGPT es tu hoja de ruta definitiva hacia el éxito. Equípate con el conocimiento y las habilidades necesarias para navegar el emocionante mundo de la inteligencia artificial y transformar tus empresas en línea en fuentes de ingresos rentables y sostenibles.

Your competitors aren’t “experimenting with AI” anymore. They’re wiring agents into support, marketing, and operations and watching work get finished before the coffee cools. AI Agent for Beginners is your fast-track audio playbook for turning ChatGPT, Gemini, and modern agent frameworks into real business leverage—not another toy that dies after the first demo.

Turn ChatGPT Into a Cash Machine goes beyond the hype, offering proven strategies to build a thriving online business. You'll use ChatGPT and other AI tools (e.g., Sora, Nano Banana, Descript) to generate income more easily.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.

NEW YORK TIMES BESTSELLER The bold futurist and renowned author of The Singularity Is Near explores the limitless potential of reverse-engineering the human brain. “This book is a Rosetta Stone for the mystery of human thought.”—Martine Rothblatt, chairman and CEO, United Therapeutics...

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

In this book, multiple online business strategies are documented as the author advises everyone from newbies to seasoned professionals on what does and doesn't work in the world of online business and Internet marketing. The listener will learn to establish multiple automated income streams using proven, creative concepts, with numerous real-world examples given.

In a world of digital overload and never-ending work demands, Microsoft Copilot stands as a breakthrough in productivity. What once took hours—summarizing reports, formatting presentations, calculating forecasts—can now be done in minutes with precision and personalization. This book is a guide for professionals ready to integrate AI into their daily work, not as a novelty, but as a core tool for speed, clarity, and strategic thinking.

As tech products become more prevalent today, the demand for machine learning professionals continues to grow. But the responsibilities and skill sets required of ML professionals still vary drastically from company to company, making the interview process difficult to predict. In this guide, data science leader Susan Shu Chang shows you how to tackle the ML hiring process. She'll take you through the highly selective recruitment process by sharing hard-won lessons she learned along the way.