Machine Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

If artificial intelligence takes over decision-making what, then, is unique and irreplaceable about human intelligence? The Atomic Human is a journey of discovery to the core of what it is to be human, in search of the qualities that cannot be replaced by the machine. Neil Lawrence brings a timely, fresh perspective to this new era, recounting his personal journey to understand the riddle of intelligence. By contrasting our own intelligence with the capabilities of machine intelligence through history, The Atomic Human reveals the technical origins, capabilities, and limitations of AI systems.

In this volume in the MIT Press Essential Knowledge series, computer scientist John Kelleher offers an accessible and concise but comprehensive introduction to the fundamental technology at the heart of the artificial intelligence revolution. Kelleher explains some of the basic concepts in deep learning, presents a history of advances in the field, and discusses the current state of the art.

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Humans have always been good at inventing tools that change the way we live and work—though not always good at adapting to those changes. Consider how the internet has given us instant access to gigabytes of data and yet has made us more distracted. Or how social media has enabled us to be more connected than ever, and yet it can also alienate or isolate us. Will the power of AI create a new era of robotic, impersonal efficiency, or will it catalyze a renaissance, redefining leadership and the world of work?

To most of us, it seems like recent developments in artificial intelligence emerged out of nowhere to pose unprecedented threats to humankind. But to Dr. Joy Buolamwini, who has been at the forefront of AI research, this moment has been a long time in the making.

Discover how artificial intelligence and automation can streamline your operations, enhance your product listings, and drive sales like never before. With insights on using AI-driven tools for keyword optimization and PPC campaigns, you’ll learn to attract your ideal customers and maximize your return on investment.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

Unlock AI Mastery with Our Comprehensive 2-in-1 GuideCurious about artificial intelligence but unsure where to start? Our dual book bundle, featuring "Generative AI for Beginners Made Easy" and "ChatGPT for Beginners Made Easy," demystifies AI concepts and provides practical tools for applying AI in various sectors.

In a world where artificial intelligence is transforming industries at an unprecedented pace, The AI Odyssey: Mapping the World of Impact Tomorrow offers a comprehensive guide to understanding the far-reaching implications of AI in shaping our future. This audiobook navigates through the technological advancements, ethical dilemmas, and socio-economic changes that AI will bring to our daily lives and global systems.

ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered.

Futurists insist that AI will soon eclipse the capacities of the most gifted human mind. What hope do we have against superintelligent machines? But we aren't really on the path to developing intelligent machines. In fact, we don't even know where that path might be. Erik Larson takes us on a tour of the landscape of AI to show how far we are from superintelligence and what it would take to get there.

Drones are transforming warfare through the use of artificial intelligence, drone swarms, and surveillance - leading to competition between the US, China, Israel, and Iran. Who will be the next drone superpower?

Dominate with AI is the ultimate blueprint for entrepreneurs, creators, side-hustlers, and leaders who want to leverage ChatGPT and cutting-edge AI tools to create content faster, make more money, launch scalable products, automate success, and build a standout brand in a noisy digital world.

Grokking Artificial Intelligence Algorithms is a fully illustrated and interactive tutorial guide to the different approaches and algorithms that underpin AI. Written in simple language and with lots of visual references and hands-on examples, you'll learn the concepts, terminology, and theory you need to effectively incorporate AI algorithms into your applications. And to make sure you truly grok as you go, you'll use each algorithm in practice with creative coding exercises.

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.

Welcome to Predictive Power: Navigating the Landscape of AI Systems and Decision-Making. In this audiobook, we embark on a journey into the fascinating world of artificial intelligence (AI) systems and their profound impact on decision-making processes across various domains. From business and healthcare to finance and beyond, AI technologies are revolutionizing and transforming how we analyze data, predict outcomes, and make informed choices.

What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? Drawing on more than a decade of research, award-winning scholar Kate Crawford reveals how AI is a technology of extraction: from the minerals drawn from the earth, to the labor pulled from low-wage information workers, to the data taken from every action and expression. This book reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequity.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

Are you leading your team—or is AI leading you? Generative AI for Leaders is the essential playbook for business transformation in the age of Artificial Intelligence. Designed for executives, project leads, and innovation champions, this audiobook delivers a clear, strategic roadmap to navigate the complexity, uncertainty, and potential of AI deployment—without drowning in technical jargon. With billions spent and 70% of initiatives failing to scale, the question isn’t whether to implement AI—but how to do it right.