Marketing Artificial

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.

A New York Times Bestseller In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration...

Imagine transforming your side hustle into a thriving empire or scaling your business to millions—all while working smarter, not harder. Digital Marketing for Beginners 2026 is your ultimate guide to making that dream a reality. This book is a treasure trove of cutting-edge strategies, AI-driven tools, and actionable insights designed to help you conquer the digital landscape and boost your income in the competitive American market and beyond.

"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur Trying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless...

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.

Artificial Intelligence (AI) is causing massive changes in our lives, both at the individual and societal level, with the global AI market expected to reach around 126 billion US dollars by 2025. As more and more decision-making moves to AI systems, unique risks are being introduced. However, this topic can be quite challenging for newcomers who want to understand the governance and cyber-security risks that AI introduces. This book assumes zero prior knowledge of AI or machine learning and explains in an easy-to-understand way how to govern and secure AI.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

Futurists insist that AI will soon eclipse the capacities of the most gifted human mind. What hope do we have against superintelligent machines? But we aren't really on the path to developing intelligent machines. In fact, we don't even know where that path might be. Erik Larson takes us on a tour of the landscape of AI to show how far we are from superintelligence and what it would take to get there.

How to Make Money with AI is your comprehensive guide for optimizing AI and growing your business. Even if you have never used AI before, this book will show you how to set up your AI account, become a top online earner, and create passive income sources.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple...

In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to do everything digitally - hiring, driving, paying bills, even choosing romantic partners - that we have stopped demanding that our technology actually work. Broussard, a software developer and journalist, reminds us that there are fundamental limits to what we can (and should) do with technology.

If you want to learn key AI concepts to get you quickly up to speed with all things AI, then pay attention...This audiobook covers everything from machine learning to robotics and the internet of things. By the time you finish listening, you will be aware of what artificial neural networks are, how gradient descent and back propagation work, and what deep learning is. You will also learn a comprehensive history of AI, from the first invention of automations in antiquity to the driver-less cars of today.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

In Artificial You, Susan Schneider says that it is inevitable that AI will take intelligence in new directions but urges that it is up to us to carve out a sensible path forward. As AI technology turns inward, reshaping the brain, as well as outward, potentially creating machine minds, it is crucial to beware. Homo sapiens, as mind designers, will be playing with "tools" they do not understand how to use: the self, the mind, and consciousness.

Do you know what AI is doing to improve our health and well-being? Does this new technology concern you, or impress you? Do you want to know more about the future of AI in health care? Technology continues to advance at a pace that can seem bewildering. Nowhere else is it moving faster than in the health sector, where AI is now being used to improve millions of lives. In this audiobook, Artificial Intelligence in Healthcare: AI, Machine Learning, and Deep and Intelligent Medicine Simplified for Everyone, you can discover the great improvements that AI is making.

Build Profitable AI-Powered Products, Services, and Automations—Without the Overwhelm If you’ve been curious about using AI to start or grow your business but feel lost in the sea of tools, tech jargon, and hype, you’re not alone. The truth is, you don’t need coding skills, expensive consultants, or months of trial and error to create something that sells. The ChatGPT-5 Business Blueprint is your step-by-step guide to turning AI into your most reliable business partner—whether you want a $1,000-a-month side hustle or a $10K+ scalable venture.

Unlock the transformative power of AI in the digital marketing realm with AI Marketing 2023: How to Use Artificial Intelligence to Improve Your Online Business Strategies. Dive deep into the integration of AI across various marketing channels, from email marketing automation to e-commerce optimization. Discover how AI-driven insights can revolutionize your marketing strategies, enhance customer engagement, and significantly boost ROI.