Marketing Behavior Change

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

This is a book that will truly change one’s life if the information learned is applied. There will be a step-by-step process on exactly what to do for a 30-90 day period with goal setting. The information in the book was compiled by years and years of study of public figures such as Bob Proctor, Jack Canfield, Joe Vitale, Napoleon Hill, John Assaraf, and etc.