Marketing Business Growth

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

This book is your customer-success guide. Based on the study of more than 200 customers and 150 successful key account managers, sales directors, and customer success managers from 12 industries. You can be confident that this book will be practical and real world in its examples. You can take away key insights into whatever industry you're in to improve the profitability and growth of your customer sales in 90 days.

If you think it’s getting harder to both make a living and make a life, economist and former secretary of labor Robert Reich agrees with you. Americans may be earning more than ever before, but we’re paying a steep price: we’re working longer, seeing our families less, and our communities are fragmenting. With the clarity and insight that are his hallmarks, Reich delineates what success has come to mean in our time. He demonstrates that although we have more choices as consumers, and investors, the choices themselves are undermining the rest of our lives.

Are you tired of watching others build wealth through real estate investing while you're on the sidelines? Imagine earning passive income, creating a profitable property portfolio, and securing valuable assets, even starting with little to no capital. Easy Real Estate Investing for Beginners is your step-by-step guide to navigating the real estate market, securing smart property investments, and maximizing returns while minimizing risk.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing. Get a thorough understanding of SEO, how it worked in the past, and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your brand.

Create your next breakthrough Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational...

Fears can keep us from reaching for our dreams and desires. But, we have a God much bigger than our fears - one who promises us a more abundant life. We just need to trust. The key to indie business success is in your faith, God's promises, and who God made you to be. Mix in a few unique business development success principles, and you have all you need for finding more business, more faith, and more of the life you desire. Unselling isn't just about "not selling"; it's about so much more. Here, you'll learn what an unselling life looks like and how to achieve it for yourself.

The world of business is transforming at an unprecedented pace, driven by the revolutionary force of artificial intelligence. This book is your guide to navigating this exciting new landscape, where possibilities are endless and the potential for success is greater than ever before.

There are 1.3 million lawyers in the United States. Most do not work in private practice. Of those who do, many want to have a thriving law business but don't know how. The space has become more competitive than ever. In the last five years alone, I have seen dozens upon dozens of lawyers going out on their own to try their hand at this game of law. As a law firm consultant, I have worked with many firms who are trying to carve out their own piece of the pie. The thing about law firm growth is that everyone has a different definition of success and what it means to own a successful law firm.

As any entrepreneur will tell you, building and scaling startups is no easy feat. That’s exactly how Jonathan felt while launching multiple startups throughout high school and as a student at UC Berkeley. There weren’t any resources available that provided specific advice on how to reach that coveted first million dollars in revenue. Jonathan found information in disparate chunks spread across the web or in college textbooks. The concept of “growth hacking” was also obscure, with no actual steps on how to try it.

In this book you will learn where to get vacation and restaurant vouchers for pennies on the dollar, how to go from zero to 3000 website visitors literally overnight, and more.

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

Introducing the book "Broken" by Scott Marker - the definitive guide to transforming your B2B sales and marketing strategies to gain an "unfair" advantage over your competitors. Based on over seven years of in-depth research and interviews with top CxOs, sales, marketing leaders, and frontline salespeople, Scott exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales and marketing.

The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness, video marketing dominates as the premium way to get your message out to your potential customers. With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online.

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated second edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it - as well as how they are creating the capabilities to keep growing in the future.

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.

The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries. Incredibly detailed and practical teaching on social media content, Google marketing, website strategies, paid ads, and branding. Written by an absolute industry best. This audiobook isn't a bunch of high-view talk, it is deeply practical. You can expect to finish this audiobook with the clear tools on how to reach more people for your ministry.