Marketing Communications

“A personal, provocative, and challenging book for career women who want less guilt, more life.” —Diane Sawyer Womenomics, the groundbreaking New York Times bestseller by Claire Shipman and Katty Kay, is an invaluable guide for this generation of professional women, provide knowledgeable...

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal...

Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.

Do people see you as the kind of leader you want to be? Are your strongest leadership qualities getting in the way of your greatness? After decades of advising and inspiring some of the most eminent chief executives in the world, Lolly Daskal has uncovered a startling pattern: within each leader...

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best...

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands...

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

With the first edition of Breaking Bad News, Jeff Hahn created an essential guide for surviving the first crucial hours of a reputation crisis. He synthesized thirty years of crisis communication experience into one model, helping brands navigate uncharted territory with tools proven to work whenever unexpected situations, malicious events, or head-scratching screw-ups threaten a reputation.

Have you either "got it" or you haven't yet? Are you born without outstanding communication skills or can they be learned? Either way, you'll need to be a master communicator to get in your studies and to progress throughout your career and life in general. Well, this textbook covers the essential and hidden secrets of what having the ability to speak with ease is all regarding.

Would you like to instantly catch people’s thoughts, emotions, motivations, and intentions through mere observation? If yes, you’re in the right place! 10-Minute Social Psychology is a unique audiobook that takes a deeper look into social conflicts: What causes them, what keeps them alive, and most importantly - what you can do about them. The audiobook presents how social awareness is built, and takes you step-by-step through the various mindset shifts and action items.

How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Whether you’re a well-established industry figure or just starting off in your career, this guidebook to professionalism in the modern workplace will set you up for success. Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages. Aliza Licht-global fashion communications...