Marketing Crafts

A groundbreaking and endlessly surprising history of how artisans created America, from the nation’s origins to the present day. At the center of the United States’ economic and social development, according to conventional wisdom, are industry and technology - while craftspeople and handmade objects are relegated to a bygone past. Renowned historian Glenn Adamson turns that narrative on its head in this innovative account, revealing makers’ central role in shaping America’s identity.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

It’s such a joy to be able to make something out of your hands. It makes it so personal and special, and this is what I wanted to share through this book. More than making the craft, though, I wanted to focus on how to market and sell your crafts.

Every novelist dreams of it--writing the book that rockets to the top of the bestseller lists. Now, they can see how it's done, up close, in an audiobook by an agent who has sold manuscripts that turned into hits. Here Albert Zuckerman covers the essential elements of the blockbuster novel and...

Most people like beer, and you may love the idea of creating your own beer and starting your own microbrewery, but you have no idea where to get started. If you want to start your own microbrewery so you can be in more control of your life, then this audiobook is for you.

Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and...

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

Like everything else, becoming a top-rated seller on Etsy is no easy task. It takes a lot of dedication, passion, patience, innovation, and, most importantly, a success strategy. Discover the ultimate Etsy-selling strategies that will lead you to Etsy-selling success.

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

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Storybrand is a marketing methodology developed by Donald Miller that helps businesses clarify their message and create more compelling content. According to Miller, a storybrand is a way of telling your business's story in a way that resonates with your customers and helps you stand out in a crowded market. In this audiobook, you will learn how to build a storybrand for your business. You'll discover the seven elements of a compelling storybrand, including a clear protagonist, a transformation, and a guide.

Sell Your Work is a report on how to turn your crafts expertise into your business. It was written by a former state exhibition chairperson of Arizona Designer Craftsmen, a statewide organization for fine-crafts artists who participate in juried gallery shows throughout the country and whose work has been sought after by collectors.