Marketing Essentials

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

Learn all you need to know about digital marketing, its methodologies, and how to use this to accelerate your business!

Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?

Are you an action-oriented achiever who wants a powerful, easy-to-follow roadmap to generate more sales and improve your bottom line? Sadly, most entrepreneurs and their companies are performing well below their potential. It’s not due to lack of great products or services - it’s due to poor strategy. The Marketing & Business Growth Playbook will help you attract your ideal market, optimize your lead and sales process for higher conversions, and effectively scale your business.

Read by the author. A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them...

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in...

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales management consultant Kevin F. Davis offers 10 proven and distinctly practical strategies, skills, and tools for overcoming the most challenging obstacles sales managers face and moving your team ahead of the pack.

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

A 2022 SOVAS Awards nominee for Best Business Audiobook - It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results.

Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!

Currently about two percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

What if you can successfully coach anyone in 15, five, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other's work, create dependency, and nourish the seed of mediocrity.

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.

P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder.

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves. Although The Essential Guide to Marketing is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.