Marketing Memoir

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53 percent of all consumers. It is the world’s largest emerging market. Unleash Different reveals how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment - in this case, the disability market.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

Warfare, clandestine romance, intrigue, and Bordeaux wine mix in a feast of adventure in Volume II of Montfort: The Founder of Parliament. Viceroy Simon de Montfort learned the hard lessons of military strategy and politics that later enabled him to seize England and found Parliament, the first modern democracy.

Dan “Tito” Davis is the ultimate survivor. Having been an international fugitive for over 13 years, and across more than 54 countries, Tito had evaded the tough, three lettered trio of the F.B.I., C.I.A., and the D.E.A., and then, for good measure, the U.S. Marshals, Homeland Security, U.S. Customs, Interpol, local law enforcement agencies, immigration agents, mercenaries, guerrilla organisations, professional kidnappers, career hit-men, vigilantes, human traffickers, and most other entities worth being wanted by.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

Cancer Heroes is a collection of stories of hope, healing, and profound transformation. Nine women share brave and intimate accounts of their unique cancer experiences, from the shock of diagnosis and anxiety of cancer treatment to the fear of recurrence and the pain of loss. You will find messages of hope and healing from a community of voices of those who have experienced the worst cancer has to offer and, in the process, found inner strength they didn’t know they had.

At an age when most are aiming for retirement, Bob Higgins moved to Uganda with his wife Carol. Over the course of fourteen years, they trained church leaders with the International School of Ministry video curriculum, provided clean water to rural communities, and ran a mobile clinic while establishing a home for children orphaned by rebel warfare in Northern Uganda.

If you found out you were going to die tomorrow, what would that information stir in you? Calmness? Regrets? Sadness? Need? Wishes? What promises would you make to yourself, if you could suspend the end? And what if the time from now until tomorrow is compromised by your condition? There would be no arranged farewells, no last meal of your choice, none of the luxuries that Hollywood or bucket lists suggest are available to us.

An action filled memoir from the fastest stick horse in the Dakota's as a child, to Air Force fighter aircraft supersonic speeds to later in life, sailboat speeds. From Air Force Top Gun flying to later Airline International widebody 747 flying and cockpit fine dining. From farm boy cowboy boots to combat boots; then penny loafers and now boat shoes. And now, so importantly, my quest to Honor Our Creator "Abba" or "Daddy" of all mankind, for all my blessings that are available to all as well, by Honoring Our "Inner 'small' Voice."

If you are reading this, chances are you are also at some point in your divorce journey. My heart goes out to you. Thank you for choosing me to walk with you on your journey. Divorce is hard. No matter how amicable. I hope this book makes you feel less alone. I hope it enables you to view the path that has led you to where you are now with kind eyes and explores your future opportunities with excitement. The Divorcee Dish is a memoir about my journey through divorce that includes tips and tricks and a series of journaling opportunities to aid you along your path.

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

There is an art to using today's colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the experience of the author, who has spent millions of dollars on effective marketing and advertising for the mere cost of a book! Discover why black and white (business dinosaur marketing) is out and how creatively the author has you Color Your Message with best practices for modern day content marketing and advertising.

Karin Fennen - eine Frau , deren Leben wie aus dem Bilderbuch erscheint: Tolle Familie, ein schönes Haus und finanziell mehr als fest im Sattel. Doch das war nicht immer so. Auf dem Weg an die Spitze meistert die norddeutsche Frohnatur unglaubliche Herausforderungen, an denen die meisten zerbrochen wären.

There's always been that one quiet kid in the back of the class. Perhaps they're a little shy, branded a misfit - maybe they dress a little funny...but they're always watching, always listening. That's me. I'm that kid. I've learned much by playing the role of an avid observer, and feel I must break my silence if only for a spell. Sitcoms have thrived on the silly subject matter of telephone support for decades, exposing the most despicable acts of customers and corporations alike.

A story about a former life-long pyramid scam and network marketing skeptic who becomes an industry leader!

When I bounced the idea of an accidental life off Jim Browne, my financial manager with a keen understanding of the human condition, he said that all of us benefit from serendipity, from the accidental life (we, in fact, met by happy accident). He added that my life was and is typical or perhaps a tad off the norm. Surely he's correct in that we all benefit from fortuitous events, but I think he's incorrect in that such events in my life are typical or normal.