Marketing New Business

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

Marketing Like We're Human is for quietly rebellious business owners like you who want to be gentle, authentic, AND successful in your marketing and business. This radical business approach is offering you a road map to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Marketing has changed. The old ways of marketing, that have served us perfectly well for years, simply don’t work anymore. A new breed of entrepreneur has emerged, rewriting the rule book and building predictable marketing systems that turn strangers into customers, at scale. Marketing Renegade tells the fictional story of down-on-his-luck business owner, Freddy Giodarno, who turns to an enigmatic marketing guru to help save his livelihood. Join Freddy on a journey of entrepreneurial enlightenment as he transforms his fortunes by following the "6 Rules of a Marketing Renegade".

El nuevo entorno competitivo exige el entendimiento de plataformas, servicios digitales y pronósticos de la demanda. Nuevo Juego, Nuevas Reglas, comunica de una forma clara, la complicada relación consumidor-marca, desde una perspectiva honesta y crítica. Los consumidores de la era de la información se han rodeado de herramientas para comunicar su vida al círculo social de forma instantánea. Son seres hiperconectados que conviven en esferas tecnológicas cada vez más complejas.

Learn how to use the power of information marketing to grow your business and increase profitability. You don’t need a huge investment or expert knowledge on how to start an online business. If you are dedicated, this book has tools which will enable you to create your dream business.

What does authenticity mean to you? If you had to describe your personal brand in just a few words, what comes to mind? Chances are, you have an idea of what you want your brand to look like, but showing that to the rest of the world is the hard part. Clarify your vision and amplify your image with Branding a New You. Inside this information-packed book, you'll explore the ins and outs of crafting your ideal image and effectively expressing that to your target audience!

It just makes sense, when you understand your audience and they feel understood, you’ll win more clients and make more sales in ANY economy. Mike Caldwell was a paramedic for 12 years before falling off a cliff and breaking his arm, leg, and back. As important as his skills were with starting IV’s, administering medications, and intubating patients, his greatest strengths were understanding his patient’s pain and having them believe and trust that he was there to help.

Oracle's world-famous consultants are leaders in delivering best-in-class services, solutions, and client satisfaction. Now for the first time, this practical insider's guide reveals the secrets behind Oracle's astonishing success - a virtual crash course in the best practices and proven methods that can take your career to the next level.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

In order to make the most money possible online, you need a fast and easy way to connect with your target audience. These are people who are hungry for your information and who have proven that they're interested in your niche market, because they've signed up to a mailing list for more information. They are confirmed subscribers - and if you do your job right, they’ll quickly turn into confirmed customers.

Digital marketer and entrepreneur Joshua Littlejohn provides entrepreneurs and small business owners with a proven road to establish their company's image, without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income, all while still in college.

Do you have an idea for a book, course, or coaching program but don’t know if anyone will buy it? Don’t build a massive offer just to hope your ideal customers will come. Validate your ideal customers and product demands first—BEFORE spending months creating content. Inside “Validate Your Offer: A 28-Day Profit Blueprint to Sell Before You Create and Turn Ideas into Income as a Writer, Coach or Speaker” you’ll get a simple 4-part framework to validate any offer type in just 28 days.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

In an era where AI is redefining industries, businesses are presented with unprecedented opportunities for growth and innovation. ChatGPT for Business unveils a comprehensive guide for harnessing the power of AI, specifically ChatGPT, to drive revenue, enhance customer engagement, and revolutionize operations.